Acquisition Manager
Bally's Intralot is looking for an ambitious Acquisition Manager to join its rapidly growing International business and take ownership of the paid media strategy across the UK & Ireland. Working across a portfolio of household brands, the successful candidate will shape high-impact acquisition strategies, manage multi-million-pound media budgets, and drive growth across paid social, display, programmatic, video, and in-app advertising.
This role offers the opportunity to influence the direction of the acquisition strategy, test bold new ideas, and deliver campaigns that reach millions of players. The Acquisition Manager will work closely with the Director of Acquisition and the Head of Paid Media to define future strategies, partner with creative, insights, and product teams, and push the boundaries of campaign performance through experimentation and advanced measurement.
Furthermore, the role involves leading and inspiring a talented team of Junior and Senior Executives. The Acquisition Manager will help them grow into future leaders while building a collaborative, high-performing culture that delivers exceptional results and maintains a competitive edge.
- Owning end-to-end strategy within channel expertise and empowering executives to maximise the potential impact of campaign management.
- Aligning with Heads and other Acquisition Managers in the budgeting and projection process, ensuring channel knowledge is shared and multi-million-pound budgets are allocated as efficiently as possible across the team.
- Using methods such as MMM, MTA models, and incrementality studies to improve understanding of campaigns and the wider channel mix beyond last-click attribution.
- Attending conferences and on-site events to network and gain insights from competitors and the broader marketing landscape.
- Ensuring that campaign creative is best-in-class across all formats.
- Working with the Design team to innovate creative concepts and ensure that boundaries are pushed beyond business-as-usual activities.
- Overseeing testing across creative, landing pages/store listings, and audiences, working with the Acquisition Ops & Effectiveness team to plan tests, improve reporting, and enhance campaign capabilities.
- Leading relationships with partners such as Meta, ensuring best practices are followed and new products and opportunities are utilised.
- Managing the onboarding process for suppliers, including negotiating deals and commercial terms, submitting contracts, and working with Ads Ops to ensure partners can connect into the Martech stack for tracking and reporting.
- Playing a key part in the delivery of projects across the Acquisition and UK & Ireland market team.
- Building and mentoring a high-performing execution team, developing future leaders.
- Ensuring executives are equipped with the resources they need to succeed in their role, and members have continuous feedback and understand progression paths.
- Owning or contributing to recruitment processes where required.
- Experience working on campaigns across relevant channels, i.e. PPC, Social Media, Programmatic and App channels (required).
- Proven experience leading, coaching and developing high-performing teams, creating an environment that supports collaboration, continuous learning and individual growth (required).
- Deep expertise across Paid Media channels as a strategist (required).
- Confidence in presenting results to senior leaders and crafting an effective story (required).
- Conviction in ideas and actions backed by a compelling story or evidence (required).
- Ability to prioritise tasks within own work and when delegating to executives (required).
- Proactive mindset with the ability to generate ideas without prior prompting (required).
- Ability to remain energised in fast-paced and ever-changing digital environments (required).
- 25 days annual leave, plus the bank holiday allowance.
- Health insurance.
- Company share scheme.
- Volunteering days.
- Home office allowance.
- Wellness or Gym allowance.
- Flexi-block policy allowing you to work abroad for up to four weeks a year.
- Annual Summer and Christmas parties.
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.