Insight Analyst - Marketing
The Insights team is a fast-growing part of Bally's Interactive, using data and analytics to help the business better understand our players and identify opportunities to grow.
As an Insight Analyst within the Marketing team, the individual works closely with the North American Marketing Leadership Team and Product to provide actionable insights across sports and iGaming products, with a focus on improving acquisition, conversion, and retention.
Based in the Jersey City office, the analyst has the freedom to explore new tools and analytical approaches while working alongside a knowledgeable team that values collaboration, curiosity, and new ideas.
- Partner with teams across the business to identify opportunities to grow Bally's Interactive and improve the player experience.
- Work closely with Marketing and Product teams to understand business priorities and translate them into meaningful analytical opportunities.
- Analyze data from multiple sources to uncover trends, opportunities, and actionable insights.
- Provide analysis and recommendations to help improve acquisition, conversion, and retention across Sports and iGaming products.
- Support the NA Marketing Leadership Team with data-driven insights to inform business and marketing decisions.
- Use creative thinking and analytical techniques to identify opportunities to improve business and product operations and the onsite player experience.
- Explore new software, tools, and analytical techniques to enhance the quality and effectiveness of analysis.
- Identify opportunities to improve existing processes and incorporate data more effectively into business decisions.
- Communicate analytical findings and recommendations clearly and positively to help drive meaningful change.
- Collaborate with colleagues to brainstorm ideas, share knowledge, and develop new approaches to solving business challenges.
- Salary: $65,000 - $75,000 USD
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.