Manager, Paid Media & Acquisition
Bally's Interactive is looking for a Manager, Paid Media & Acquisition to own paid customer acquisition for Bally Bet and MONOPOLY Casino across North America. This role sits at the intersection of media buying and data science, requiring the management of a full-funnel paid media portfolio spanning digital (programmatic display, mobile, CTV) and traditional/offline channels (OOH, TV, radio), while building the AI-driven measurement and optimization layer that tells us which dollars are actually working.
This is a hands-on, individually accountable role for someone who is as comfortable in a media plan and an insertion order as they are in an attribution model or a prompt for an AI-powered bidding tool.
- Plan, execute, and optimise programmatic, mobile/UA, and CTV/OTT campaigns to drive new customer acquisition.
- Manage always-on and campaign budgets, reallocating spend in-flight based on performance.
- Own audience strategy, including first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets.
- Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes.
- Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar.
- Negotiate rates and placements with media vendors and manage flighting.
- Time offline media to amplify key digital acquisition moments.
- Measure offline impact through geo-lift, search lift, and promo code attribution.
- Own the end-to-end paid media budget, forecasting spend and new customer volume by channel.
- Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent.
- Report performance, pacing, and recommendations to marketing leadership.
- Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency.
- Run high-velocity AI-driven creative and offer tests, and scale winners quickly.
- Build dashboards and predictive models, such as LTV and media mix, to guide budget shifts.
- Partner with Data Science on attribution models that credit digital and offline media.
- Pilot emerging AI and adtech tools and integrate the best into the always-on stack.
- Salary: $90,000 - $110,000 USD
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.