Senior Software Developer
Bally's Interactive is looking for a Senior Software Developer to own the technology powering the player engagement and CRM ecosystem, with Braze at the centre. This role sits at the intersection of engineering, CRM, and marketing, focusing on building integrations that connect player accounts, sportsbook and casino activity, customer data, and marketing channels.
This is a hands-on position for a professional who enjoys solving complex technical problems and understands data-driven customer engagement. The successful candidate will help teams deliver smarter, more personalised player experiences within a fast-moving iGaming and sports betting environment.
- Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
- Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
- Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
- Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
- Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
- Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
- Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
- Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
- Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
- Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.
- Salary: $120,000-$150,000 CAD
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.