VIP Account Manager
Bally's Interactive is seeking a VIP Account Manager to take ownership of a portfolio of high-value players. The role involves building personal, one-to-one relationships to drive loyalty and increase share of wallet across casino and sports betting verticals.
This is a role with real ownership, where the individual will manage their portfolio, relationships, and results. It is suited for someone who thrives in high-energy environments, enjoys building relationships that drive real value, and wants to be part of a brand that refuses to blend in. The VIP program at Bally's Interactive was built from the ground up and is still growing, with a six-tier VIP structure. The team is expanding, and they need account managers who want to shape what comes next.
- Own a portfolio of high-value VIPs.
- Deliver white-glove service and build personal, 1:1 relationships that drive loyalty and incremental play.
- Grow share of wallet across verticals.
- Sell across casino, sports betting and beyond, and onboard new VIPs to the program.
- Bring in new VIPs.
- Spot high-value players and bring them to Bally's from the competition.
- Win back players who go quiet.
- Spot when a VIP's activity drops, reach out quickly, and bring them back with the right offer at the right time.
- Create unforgettable moments, including digital exclusives, suite nights and money-can't-buy experiences.
- Grow the portfolio's revenue, deposits and active players.
- Partner with Marketing, Product, CRM and Operations to deliver VIP campaigns and improve the player experience.
- Recognise signs of risky play and work closely with Responsible Gaming to protect players and stay compliant.
- Share insights on market trends, competitor offers, product ideas and tools to help shape the program.
- Salary range of $55,000 to $67,000 USD.
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.