Affiliate Marketing Manager
Bet365 is looking for an Affiliate Marketing Manager to help shape partner growth across North America. The Affiliate Marketing function develops and manages Business-to-Business commercial relationships that support regional growth.
This role focuses on building strong partner relationships and using commercial judgement to help shape performance in a complex and evolving market. It requires analytical thinking, market awareness, and the confidence to work closely with partners and internal stakeholders. The role also plays an important part in improving the wider affiliate offering across the region.
- Proactively identifying and capitalising on growth opportunities through new and existing B2B commercial partnerships.
- Leading a team of associates including delegation of work, professional development, and instilling best practices.
- Overseeing and negotiating contracts for key North American marketing partners.
- Reporting performance results back into the wider marketing team and liaising with internal departments to ensure partners receive optimum levels of service.
- Influencing the business approach to North American markets through proactive involvement in departmental projects and objectives.
- Ensuring partner compliance across multiple territories to protect partner interests.
- Sharing local insights to improve Bet365 product and offering in North America.
- Implementing the group marketing strategy in line with key business objectives.
- Supporting asset creation and improving the affiliate website and platform to strengthen reporting for our partners.
- Representing the business externally at key B2B and partner events and meetings.
- Proven experience building and managing B2B commercial relationships (required).
- Strong background in affiliate marketing (required).
- Experience in a sports or gambling business (preferred).
- Experience leading and developing team members (required).
- Proven ability in securing positive commercial agreements (required).
- Strong understanding of the North American sports market (required).
- Strong numerical and analytical skills, with the ability to use a range of data insights tools and sources (required).
- Strong understanding of Bet365 product suite and offering across each market (required).
- Ability to partner with stakeholders across various departments and roles (required).
- Awareness of affiliate platforms, tracking and reporting tools, with experience using a range of data insight tools and sources (required).
- Salary range of USD 100,000 - USD 150,000 per year.
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.