CRM Associate (Gaming)
As CRM Associate, Gaming, the individual will be responsible for planning and executing CRM promotional and lifecycle campaigns across multiple regions on time and to a high standard. They will support the team in daily tasks such as planning, testing, executing, and analysing CRM campaigns. The role involves delivering promotional plans ensuring localised, industry, and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards.
The salary range for this position is between $50,000 to $60,000 annually.
- Plan and execute CRM promotional & lifecycle campaigns across multiple regions.
- Support the team in the daily tasks such as planning, testing, executing and analyzing CRM campaigns.
- Deliver promotional plans ensuring localized, industry and marketing-focused best practices are applied.
- Building and driving campaigns to engage customers at all parts of the customer lifecycle.
- Ensuring all casino CRM activities adhere to quality standards, regulation and brand guidelines.
- Analyzing campaign performance and clearly articulating insight into how to improve engagement.
- Following existing strategic decisions and guidelines.
- Developing CRM knowledge and expertise.
- Collaborating closely with stakeholders to meet the needs of the department and the Company.
- Recognizing commercial opportunities, gathering and analyzing key information prior to making a commercial decision.
- Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
- Encouraging a data driven culture within the team and monitoring customer behaviours to optimize performance.
- Experience working in a CRM or marketing related role (preferred).
- Excellent organization, prioritization skills with an outstanding attention to detail (required).
- Ability to work in a high-pressure, fast-paced environment (required).
- Passion for casino games and a good understanding of what appeals to and drives engagement with our customers (required).
- Understanding of online casino betting mechanics, promotions and KPIs (required).
- Comfortable in using CRM tools; Customer Data platforms such as Optimove and Engagement Platforms such as Braze (required).
- Understanding of customer behaviors and lifecycles relevant to online casino (required).
- Strong numerical and analytical skills, with the ability to use a range of data insights and sources (required).
- Results driven with the desire to A/B test, re-evaluate, optimize, and test again (required).
- Leading by example to demonstrate qualities of a strong team player (required).
- Exceptional communication and interpersonal skills (required).
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.