CRM Manager, Sports
As a CRM Manager, Sports you will develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys. Through leading the Sports CRM team you will support them to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach. Your strong analytical, leadership, and cross-departmental collaboration skills will drive business performance and enhance customer experience within a fast-paced environment, while ensuring regulatory compliance. Having a commercially minded and data-driven CRM background with extensive experience in the online sports betting industry will be important for long-term growth.
- Leading the planning and management of customer promotions and loyalty offers and report on campaigns & business performance
- Assisting with the management of daily operations and ensure timely completion of projects and offerings, while maintaining high standards.
- Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns.
- Defining and implementing localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner.
- Ensuring all CRM activities meets regulatory standards across all domains and territories, while maintaining an in-depth knowledge of licensing frameworks.
- Communicating goals and corresponding initiatives with leadership driving improvement for the organization and business performance.
- Maintaining an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge.
- Proposing workable ideas and solutions that are centered around optimizing the customer experience.
- Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard.
- Liaising with key stakeholders and other Marketing departments to maximize opportunities and help ensure the objectives of the department are achieved.
- Extensive experience working in CRM or loyalty related roles within the online sports betting industry. (required)
- Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions. (required)
- Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze) is essential. (required)
- Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecycles. (required)
- Demonstrate the ability to lead, motivate and organize a team, taking responsibility for their day to day management. (required)
- Delegate effectively by utilizing excellent planning and organizational skills. (required)
- Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment. (required)
- Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders. (required)
- Interact with a range of different departments and build strong cross-departmental relationships. (required)
- Make sound, logical decisions and have the drive to see projects through to completion. (required)
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.