Digital Marketing Manager - Gaming
The Digital Marketing Manager - Gaming will partner with local teams to drive high-impact, cost-effective Paid Media activity across key channels, including Search, Social, App, and Video. The role will have oversight of multi-territory campaign delivery and lead cross-functional gaming initiatives to meet ambitious growth targets.
This role will support regional teams to drive gaming growth and provide strategic oversight on campaign delivery across key channels, ensuring alignment with overarching business objectives and player values. It will be pivotal in identifying and driving forward new Gaming marketing initiatives.
Working cross-functionally with gaming CRM, product, development, and design teams, this role will be a key point of contact to translate new game launches, product releases, and promotional offers into effective campaigns that resonate with the audience. While not actively managing campaigns day-to-day, a deep technical capability across paid search and paid social is required to effectively guide local teams, audit performance, and optimise delivery.
The role also supports the enhancement of the company's digital marketing function, working with key partners and internal development teams to drive continual improvement through technology and innovation. The successful candidate will be data-driven, hands-on, and possess a strong track record in delivering measurable growth across web and app KPIs. Experience in leading Paid Media in a competitive category is essential, along with strong knowledge across marketing, analytics, and technology solutions.
- Strengthening gaming digital marketing strategy and delivery, supporting market-level implementation via cross-channel teams based out of Gibraltar, Malta, Brazil, and US.
- Reviewing and guiding campaign delivery across paid search, app acquisition and social, ensuring local teams are optimising towards global business objectives.
- Acting as the liaison between digital and various gaming teams to drive forward new initiatives and bring them to life.
- Exploring new methods and enhance existing strategies to drive effective cross-sell from the large sports customer base.
- Leveraging analytics tools to identify and exploit cross-channel opportunities, proactively formulating cross-channel strategies to drive long-term growth of the gaming product.
- Supporting development of new practices, channel adoption and channel upskilling.
- Providing proactive insight and analysis to positively impact KPIs, defining clear hypotheses to identify new opportunities for the company.
- Exploring new technologies, building business cases, and leading their global roll-out and adoption.
- Proven experience leading and influencing paid media strategy across web and app (required).
- Deep technical capability across paid search and paid social, enabling expert oversight and guidance on campaign delivery (required).
- Strong track record in delivering measurable growth (required).
- Extensive experience in Paid Media (required).
- iGaming experience (preferred).
- Ability to use data-driven insights to quickly iterate and methodically improve results (required).
- Commercially minded, with the ability to translate marketing performance into business value (required).
- Proficient in data analysis, with advanced Excel skills (required).
- Strong knowledge of Google Analytics and MMPs such as AppsFlyer (required).
- Comfortable communicating effectively to stakeholders at varying levels of seniority (required).
- Pro-active and autonomous work ethic, thriving within a dynamic, global team environment (required).
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.