Digital Marketing Manager - Gaming
As a Digital Marketing Manager - Gaming, the successful candidate will partner with local teams to drive high impact, cost-effective Paid Media activity across key channels including Search, Social, App, and Video. Sitting globally, the role involves oversight of multi-territory campaign delivery and leading cross-functional gaming initiatives to meet ambitious growth targets.
In this role, the individual will work globally, supporting regional teams in Gibraltar, Malta, the US, and Brazil to drive gaming growth. The manager will provide strategic oversight on campaign delivery across key channels, ensuring alignment with overarching business objectives and player values. This cross-channel role is pivotal in identifying and driving forward new gaming marketing initiatives.
Working cross-functionally with gaming CRM, product, development, and design teams, this role serves as a key point of contact that translates new game launches, product releases, and promotional offers into effective campaigns. While the role does not involve day-to-day campaign management, the manager must possess deep technical capability across paid search and paid social to guide local teams, audit performance, and optimise delivery. The manager will also support the enhancement of the digital marketing function, working with key partners and internal development teams to drive continual improvement through technology and innovation.
- Strengthening gaming digital marketing strategy and delivery, supporting market-level implementation via cross-channel teams based out of Gibraltar, Malta, Brazil, and the US.
- Reviewing and guiding campaign delivery across paid search, app acquisition, and social, ensuring local teams are optimising towards global business objectives.
- Acting as the liaison between digital and various gaming teams to drive forward new initiatives and bring them to life.
- Exploring new methods and enhancing existing strategies to drive effective cross-sell from the large Sports customer base.
- Leveraging analytics tools to identify and exploit cross-channel opportunities, pro-actively formulating cross-channel strategies to drive long-term growth of the gaming product.
- Contributing to paid media and analytics change initiatives as part of global transformation projects.
- Supporting the development of new practices, channel adoption, and channel upskilling.
- Providing proactive insight and analysis to positively impact KPIs, defining clear hypotheses to identify new opportunities for the company.
- Exploring new technologies, building business cases, and leading their global roll-out and adoption.
- Proven experience leading and influencing paid media strategy across web and app (required).
- Deep technical capability across paid search and paid social, enabling expert oversight and guidance on campaign delivery (required).
- Strong track record in delivering measurable growth (required).
- Extensive experience in Paid Media (required).
- iGaming experience (preferred).
- Ability to use data driven insights to quickly iterate and methodically improve results (required).
- Commercially minded, with the ability to translate marketing performance into business value (required).
- Proficient in data analysis, with advanced Excel skills (required).
- Strong knowledge of Google Analytics and MMPs such as AppsFlyer (required).
- Comfortable communicating effectively to stakeholders at varying levels of seniority (required).
- Pro-active and autonomous work ethic, thriving within a dynamic, global team environment (required).
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.