Gaming Country Lead - Brazil
As the Gaming Country Lead for LATAM, bet365 is looking for an individual to lead the Brazilian gaming operation, which represents the primary focus of the role, while providing oversight and support across other regulated markets in the region. A deep understanding of the Brazilian gaming market is essential, while knowledge of the Argentine and Peruvian markets would be advantageous.
Working closely with the Head of Gaming LATAM, the successful candidate will help define the regional strategy and be responsible for its execution, translating business objectives into operational plans and measurable results. This role combines strategic leadership with hands-on operational ownership, requiring strong collaboration with stakeholders to optimise product performance, enhance customer experience, and drive market growth. Success in this role requires a passion for the online gaming industry, strong commercial awareness, and the ability to navigate complex regulatory environments while fostering a culture of continuous improvement.
- Develop and implement country-specific strategies aligned with overarching business objectives.
- Translate global goals into actionable plans for the regional team to ensure consistent execution.
- Analyze regional market trends and competitor activities to inform strategic decision-making.
- Drive the execution of marketing campaigns and commercial initiatives tailored to the local market.
- Oversee the performance of assigned gaming domains to meet targets for acquisition and retention.
- Lead, mentor, and develop a high-performing team to foster a collaborative environment.
- Manage expectations of internal and external stakeholders through clear and timely updates.
- Refine operational procedures to enhance efficiency and reduce risk.
- Ensure full compliance with all relevant global and regional regulations and licensing requirements.
- Collaborate with technical teams to ensure the stability and scalability of gaming platforms.
- Extensive knowledge of the Brazilian online gaming market, including player behaviour, competitors, product trends, and market dynamics (required).
- Understanding of regulated LATAM markets, particularly Argentina and Peru (nice-to-have).
- Proven experience in developing and executing commercial, product, or operational strategies (required).
- Strong analytical skills, with the ability to translate data and insights into actionable business recommendations (required).
- Experience collaborating with cross-functional stakeholders across Product, Marketing, Compliance, Technology, and Operations (required).
- Demonstrated ability to balance strategic planning with hands-on operational execution (required).
- Experience leading, coaching, and developing high-performing teams (required).
- Strong understanding of online casino, live casino, instant games, poker, and emerging gaming products (required).
- Up-to-date knowledge of the Brazilian regulatory landscape, including compliance and responsible gambling requirements (required).
- Proficiency in English and Portuguese (required).
- Proficiency in Spanish (preferred).
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.