Gaming CRM Ops Associate
The Gaming CRM Associate is responsible for the day-to-day execution of CRM promotional and lifecycle campaigns across the USA and Canada for Spanish-speaking customers. The role involves supporting the team with daily tasks such as creating communications, building offer pages, and testing and executing various gaming campaigns.
The associate will deliver promotional campaigns ensuring localized, industry, and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards. The position prioritises the customer experience and aims to deliver top-of-the-line customer journeys driving retention and loyalty of bet365 users.
This role is eligible for inclusion in the Company’s hybrid working from home policy.
- Building, testing and sending a variety of CRM campaigns across multiple channels (email, in-app messages, push notifications).
- Building and maintaining offer content using a Content Management System.
- Ensuring all content adheres to quality standards, regulation and brand guidelines.
- Proofreading all content prior to publication, ensuring all content is accurate and meets a high standard.
- Collaborating closely with stakeholders to meet the needs of the department and the Company.
- Experience working in a CRM or marketing related role (preferred).
- Excellent organisation, prioritisation skills with an outstanding attention to detail (required).
- Ability to work in a high-pressure, fast-paced environment (required).
- Passion for casino games and a good understanding of online casino betting mechanics and promotions (required).
- Working knowledge of Content Management Systems, including Contentful (required).
- Working knowledge of customer engagement platforms such as Braze (required).
- Working knowledge of customer data platforms such as Optimove (required).
- Working knowledge of work management systems such as Monday.com (required).
- Fluent proficiency in verbal and written English and Spanish (required).
- Ability to proofread a diverse range on content (required).
- Compensation: USD 50000 - USD 70000 - yearly.
- Hybrid working from home policy.
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.