Growth and Revenue Manager, Americas
Bet365 is seeking a Growth and Revenue Manager to join the Americas Growth and Revenue team. This role supports the continued expansion of Sportsbook and Casino products across the region by combining commercial judgment with advanced analytics to turn customer and market insight into effective growth decisions.
The position involves working closely with Product, Marketing, Analytics, Finance, and Operations to connect commercial priorities with product development and performance. As an individual contributor, the manager will have significant ownership of commercial initiatives and provide clear recommendations to senior leaders to support measurable outcomes.
- Developing a disciplined experimentation program with Product, Marketing and Analytics, defining hypotheses, measurement plans and success criteria and using results to improve conversion, first-time deposits, betting engagement and net gaming revenue (NGR).
- Improving onsite merchandising across Sportsbook and Casino by using performance data to prioritise content placement, identify opportunities for automation and deliver a more relevant customer experience.
- Representing Growth and Revenue in product planning and prioritisation across the Americas, influencing roadmap decisions, developing commercial cases for new features and aligning stakeholders around agreed growth and revenue priorities.
- Leading high-priority strategic projects and in-depth analysis across the Americas, assessing market trends, competitive positioning and customer behaviour and translating findings into actionable recommendations.
- Managing cross-functional Growth and Revenue initiatives from planning through delivery, establishing practical ways of working that clarify ownership, streamline communication and improve commercial execution.
- Building and maintaining reports and dashboards that provide visibility of key commercial metrics, including handle, gross gaming revenue (GGR), cost per acquisition (CPA) and lifetime value (LTV).
- Interpreting commercial performance and presenting actionable recommendations to senior stakeholders to support timely, data-driven decisions.
- Analysing the customer lifecycle to identify opportunities across acquisition, retention and monetisation, modelling the commercial impact of promotional campaigns, bonus structures and product launches and recommending where activity should be invested in, optimised or stopped.
- Bachelor’s degree or equivalent relevant experience (required)
- MBA (preferred)
- Extensive experience in strategy, operations, growth or commercial analytics within technology, management consulting, gambling or a related commercial environment (required)
- Proven track record of leading end-to-end projects and improving cross-functional ways of working, including practical application of agile methods (required)
- Sound knowledge of experimental design, including launching controlled tests and analysing results to inform commercial decisions (required)
- Strong analytical capability, including proficiency in SQL and data visualisation tools such as Power BI or Looker (required)
- Knowledge of R or a comparable analytical language (nice-to-have)
- Ability to influence without formal authority, align senior stakeholders and lead complex initiatives across multiple functions (required)
- Excellent written and verbal communication skills, with the confidence to explain complex analysis to technical and non-technical audiences (required)
- Comfortable taking ownership of ambiguous problems, testing ideas and driving work through to measurable outcomes (required)
- Professional proficiency in Spanish (nice-to-have)
- Salary range of USD 130,000 to USD 150,000 annually
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.