Head of In-House Games
As a Head of In-House Games, the individual will lead and execute the company's in-house games content strategy while driving growth and commercial success. This role requires a strategic and visionary leader with a deep understanding of the gaming industry and a proven track record in defining, developing, and executing an in-house games content strategy.
The successful candidate will be instrumental in shaping the overall games offering, ensuring it remains competitive and engaging for players by capitalising on market-leading innovation opportunities. This includes developing tailored content for specific player segments and localised content for key markets to maximise engagement, retention, and revenue.
- Leading, mentoring, and developing a high-performing in-house games team, fostering a culture of innovation, collaboration, and continuous improvement.
- Identifying and securing new content avenues, through strategic partnerships, for the development of bespoke, exclusive and innovative game content.
- Overseeing the end-to-end development of high-quality, market-leading in-house games, ensuring timely delivery and alignment with commercial objectives.
- Defining, agreeing upon, and rigorously tracking Key Performance Indicators (KPIs) for the in-house games portfolio, focusing on revenue contribution and player engagement.
- Monitoring and analysing game performance and player engagement metrics, proactively adjusting strategies for global and localised markets to optimise outcomes.
- Conducting thorough market research and competitor analysis to identify emerging trends, consumer preferences, and untapped opportunities across gaming verticals, informing strategic decisions on content focus and innovation.
- Collaborating closely with cross-functional teams (Product, Marketing, Commercial) to ensure seamless integration, effective go-to-market strategies, and cohesive player experiences.
- Managing exclusive content agreements with third-party providers and oversee the development of unique, platform-enhancing bespoke content.
- Driving innovation by fostering exploration of new concepts and ideas that align with the company's strategic vision and deliver market differentiation.
- Demonstrated ability to drive commercial performance and deliver tangible results through innovative game content (required).
- Strong understanding of the global gaming market, including player behaviour, emerging trends, and competitive dynamics across various verticals (required).
- Proven ability to lead and inspire teams, foster a culture of innovation, and develop talent (required).
- Excellent strategic thinking and problem-solving skills, with the ability to translate vision into practical outcomes and key results (required).
- Exceptional communication and stakeholder management skills, with the ability to build relationships and achieve consensus at a global level (required).
- Experience in managing external studios, including commercial negotiations and budget management (required).
- Curious and analytical mindset, driving self and others to pursue opportunities that build value (required).
- Experience working with geographically dispersed teams and technology functions (required).
- Passion for gaming and a deep understanding of what makes engaging, innovative, and commercially successful games (required).
- Evidenced track record of building industry leading content (required).
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.