Marketing Manager (Spanish)
Bet365 is seeking a Marketing Manager (Spanish) to be based in Malta or Gibraltar. This role will shape Bet365's presence in Spain through tailored media strategies and impactful campaigns.
As a commercially focused Marketing Manager, the role requires strong media planning and buying expertise to lead activity for Spain and support international growth. Working within Brand Marketing, the position supports Bet365 by strengthening its positioning in Spain. The role sits within a team that delivers integrated communications across media, sponsorship, and creative activity, using insight to shape effective campaigns and support business growth. Collaboration with the wider Marketing Department and agency partners will be key in a global environment. Activity spans territories and product verticals, offering scope to apply Spanish market expertise while influencing marketing evolution in line with commercial ambition.
- Managing large budgets and partnering with senior leaders to support investment planning and efficient accounting and payment processes.
- Aligning marketing plans to clear objectives and evaluation measures.
- Supporting development of professionals across the wider Brand Marketing team.
- Delivering 360-degree brand marketing campaigns that support brand strategy and ensure excellence across all touchpoints.
- Leading media strategy and buying across television, sponsorships, digital, radio and OOH.
- Briefing internal and external agencies to ensure creative excellence, KPI measurement and campaign delivery.
- Building strong relationships with internal stakeholders to deliver optimised campaigns and creative.
- Improving ways of working and using research and insight workstreams to optimise brand strategy and positioning.
- Collaborating with creative design teams to maintain alignment with brand guidelines.
- Fluency in Spanish, with excellent written and verbal communication skills (required).
- Commercial experience in sports sponsorship, media planning and media buying, preferably within the gambling industry (preferred).
- Budget management, agency relationship and media buying expertise (required).
- Strong brief-writing and creative judgement skills (required).
- Creative mindset, with ability to develop innovative solutions to marketing challenges across multiple channels (required).
- Data literate, with ability to select measurement metrics and produce actionable insights (required).
- Collaborative and proactive approach, with strong presentation skills and confidence working within a complex organisation (required).
- Track record of developing, executing and analysing brand and direct response marketing campaigns (required).
- Understanding of how to transform objectives into briefs and marketing plans (required).
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.