Marketing Manager (Spanish)
As a Marketing Manager (Spanish), based in Malta or Gibraltar, the successful candidate will shape the presence of Bet365 in Spain through tailored media strategies and impactful campaigns. This is a commercially focused role that requires strong media planning and buying expertise to lead activity for the Spanish market and support international growth.
The role sits within the Brand Marketing team, which delivers integrated communications across media, sponsorship, and creative activity. The Marketing Manager will use insight to shape effective campaigns and support business growth while collaborating with the wider Marketing Department and trusted agency partners in a global environment.
- Managing large budgets and partnering with senior leaders to support investment planning and efficient accounting and payment processes.
- Aligning marketing plans to clear objectives and evaluation measures.
- Supporting development of professionals across the wider Brand Marketing team.
- Delivering 360-degree brand marketing campaigns that support brand strategy and ensure excellence across all touchpoints.
- Leading media strategy and buying across television, sponsorships, digital, radio and OOH.
- Briefing internal and external agencies to ensure creative excellence, KPI measurement and campaign delivery.
- Building strong relationships with internal stakeholders to deliver optimised campaigns and creative.
- Improving ways of working and using research and insight workstreams to optimise brand strategy and positioning.
- Collaborating with creative design teams to maintain alignment with brand guidelines.
- Fluency in Spanish, with excellent written and verbal communication skills (required).
- Commercial experience in sports sponsorship, media planning and media buying, preferably within the gambling industry (preferred).
- Budget management, agency relationship and media buying expertise (required).
- Strong brief-writing and creative judgement skills (required).
- Creative mindset, with ability to develop innovative solutions to marketing challenges across multiple channels (required).
- Data literate, with ability to select measurement metrics and produce actionable insights (required).
- Collaborative and proactive approach, with strong presentation skills and confidence working within a complex organisation (required).
- Track record of developing, executing and analysing brand and direct response marketing campaigns (required).
- Understanding of how to transform objectives into briefs and marketing plans (required).
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.