Media Buying Manager
As a Media Buying Manager, you are accountable for all North American display & programmatic activity across all regulated markets, with the aim of driving continual conversion growth across programmatic environments, with an in-depth understanding of incrementality and how to leverage each channel to achieve goals.
The role involves leading programmatic display, audio and video activations, working closely with brand teams and agencies to ensure full-funnel alignment. It requires implementing and developing programmatic strategies for best-in-class campaign delivery, leveraging seasonality to meet business KPIs, and coordinating with brand, CRM, and other digital teams for localized marketing activations.
Analysis of data and results is key to identifying trends and insights for maximum ROI. The position also includes project managing key programmatic initiatives, updating senior management, and collaborating with external partners, agencies, and vendors for efficient and incremental activity. Continuous improvement is driven through ad-hoc analysis, and the role operates within departmental KPIs to deliver profitable customers.
- Leading all North American programmatic display, audio and video activations across all regulated markets for both sports and casino products.
- Working closely with Brand team’s and their agencies to ensure full-funnel alignment with the holistic media plan.
- Implementing and developing programmatic strategies, facilitating best in-class campaign delivery across relevant platforms and channels.
- Leveraging seasonality to effectively plan & deliver business KPIs, ensuring campaign and team readiness across all relevant programmatic channels.
- Working with brand, CRM and other digital teams as part of a coordinated, localized approach to marketing activations.
- Analyzing data and results to identify trends and insights in order to achieve maximum ROI.
- Project managing key programmatic projects and updating senior management on the progression/results.
- Working with external partners, agencies and vendors, to deliver efficient activity that is incremental to broader digital activations.
- Running ad-hoc analysis to resolve pain points and drive continuous improvement.
- Working within departmental KPIs to deliver profitable customers against assigned sources of truth.
- Working with internal compliance and creative teams to deliver high quality, compliant assets that support the implementation of programmatic activity.
- Proficiency with key programmatic platforms including but not limited to: StackAdapt, Campaign Manager, DV360, Teads, The Trade Desk. (required)
- Extensive demonstrable programmatic experience, preferably within highly regulated markets. (preferred)
- Demonstrated track record of driving business results through optimizations across a full suite of programmatic channels and platforms. (required)
- Strong experience in data analysis with experience in using reporting platforms such as Google Analytics 4, Appsflyer. (required)
- Strong level of experience of analyzing numerical data, statistics, and presenting/visualizing the data to the Business through Excel, Google Sheets, Data Studio. (required)
- Good understanding of other digital channels, how they work alongside programmatic and optimize together. (required)
- Strong understanding of customer Lifetime Value (LTV) concepts and how to use LTV reporting metrics to inform campaign optimization. (required)
- In-depth understanding of incrementality and experience in building omnichannel strategies to achieve performance goals. (required)
- Experience working with external partners, vendors and agencies with strong stakeholder management skills. (required)
- Compensation: USD 85000 - USD 120000 - yearly.
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.