On-Site Optimisation & Content Executive
As an On-Site Optimisation & Content Executive, you will join the Company’s Performance team, working across regulated markets, optimising website structure & producing regular content to improve search engine rankings.
As an On-Site Optimisation & Content Executive, you will support across multiple departments to drive best-in-class Organic Search results for the Business. You will coordinate with the Content, Development, Outreach and Paid teams to support continued Organic growth.
- Optimising content and regularly writing sports articles on the website.
- Keeping up-to-date and ahead of the sporting calendar across all genres and fields, with an understanding of how to apply this within the context of the gambling industry.
- Monitoring performance for the Bulgarian market and identifying potential issues and opportunities.
- Monitoring the algorithms set by the search engines to keep up to date with changes.
- Assisting with the delivery of SEO audits across the Company’s Sport, Gaming, News and Content sites across all TLDs.
- Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams.
- Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis.
- Supporting the Content team through structured data opportunities and ensuring relevant content is being displayed for queries, and working to improve content for high volume queries, which are missing key content delivery.
- Delivering content creation, setting process, managing content calendars, and ensures content aligns with overall marketing objectives.
- Analysing data and results to identify trends and insights to achieve maximum ROI.
- Experience in sports news-based content creation and News SEO (required).
- Ability to create high-quality, engaging, and informative sports content, including blogs, sports articles, website copy and other content formats (required).
- Competent with key web and analytics tools (for example: GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb) (required).
- Demonstrated track record of driving business results through organic optimisations across multiple languages and markets (required).
- Knowledge in technical SEO, in particular indexing and crawling (required).
- Awareness of the concepts of Semantic Search, Entity Oriented Search and LLM’s (required).
- Experience of analysing numerical data, statistics and presenting/visualising the data to the Business (Excel, Google Sheets, Looker Studio) (required).
- Combines content writing and SEO expertise, creating content that is optimised for search engines while also being engaging and informative for users (required).
- Bulgarian native-level speaker with high proficiency in English (required).
bet365 is one of the world's leading online gambling companies, founded in 2000 by Denise Coates CBE. The company employs over 9,000 people and serves more than 100 million customers in 27 languages, with a market-leading position built on its In-Play betting product. It offers betting across 96 sports and hundreds of thousands of streaming events, handling millions of requests and bets at peak times. Headquartered in Stoke-on-Trent, England, bet365 is known for its software innovation and continues to develop its online betting and gaming platform.