Commercial & CRM Executive
Kaizen Gaming is looking for a Commercial & CRM Executive to play a key role in developing and expanding market share through driving growth and optimising operations in the Spanish market. The role involves managing budgets, analysing P&L, and collaborating with senior stakeholders to maximise ROI.
Additionally, the Commercial & CRM Executive will oversee commercial agreements, work with cross-functional teams, and ensure market strategies are executed smoothly. The position requires a focus on data-driven CRM strategies and the efficient management of commercial operations.
- Contribute to the development and the growth of the market share for the countries of responsibility.
- Assist in developing the Marketing Budget ensuring efficient allocation and usage, flagging discrepancies, and suggesting corrective actions.
- Contribute in developing the annual commercial budget, follows up on the P&L of the countries of responsibility- responsible to identify and raise flags to CMs and Commercial, and bring insights for the efficient correction and allocation.
- Develop and own a comprehensive, data-driven CRM strategy for the local market, in collaboration with the HQ team taking into account local compliance, market conditions and competition.
- Provide updated information, analysis and reports to the management and relevant business units to drive and facilitate well-informed commercial and product decisions.
- Build a solid understanding of the regulatory framework for the market and manage relationships with key stakeholders acting as the checkpoint from HQ's side.
- Align with various departments on market strategies, ensuring clear objectives and collaboration with BI, Marketing, CRM, Compliance, Finance, CS, and other HQ teams.
- Supervise/run projects/initiatives to enhance market strategy and customer experience to life.
- Ensure that the current internal cross-departmental processes efficiently work. Improve the existing Commercial processes and build up new processes where necessary.
- Oversee the execution of Commercial Operations, including daily, weekly, and monthly reports and templates.
- 3+ years of experience in a similar position in consumer focused online high transactional industry, ideally from gambling and/or casino industry (required)
- Excellent Spanish & English both in speaking and writing (required)
- Strong customer focus, hands-on approach, and execution skills, with a keen business sense and sales-driven mindset (required)
- A good understanding of online conversion, retention and reactivation techniques (required)
- A strong grasp of customer loyalty and value strategies in a transactional web and mobile environment (required)
- Good knowledge of key performance and customer metrics (required)
- International experience and working knowledge are an advantage (preferred)
- Experience in process driven operations is an advantage, will be considered an asset (nice-to-have)
- High energy and ambition levels with passion for success (required)
- Strong leadership, cooperation and analytical skills, team spirit (required)
- Excellent presentation and communication abilities (required)
- Exceptional stakeholder management and cross-functional coordination skills (required)
- A buddy will support you with your onboarding
- Competitive pay & bonus scheme
- Developmental 360° feedback framework
- Hybrid way of working
- Unlimited access to Udemy & continuous training
Kaizen Gaming is one of Europe's fastest-growing GameTech companies, operating the Betano and Stoiximan sports-betting and online-casino brands. Founded in 2013 and headquartered in Athens, Greece, with a major operational hub in Malta, it serves more than 13 million customers across 19 markets in Europe, the Americas and Africa. The company builds its own technology, combining sportsbook, live betting and casino products. Its flagship Betano brand has grown internationally through sponsorships including UEFA competitions and major football clubs.