Corporate Communications Senior Executive, Social & Employer Branding
Kaizen Gaming is seeking a Corporate Communications Senior Executive, Social & Employer Branding to be the creative and strategic owner of its presence across all external channels. This role involves managing the full social media suite end-to-end, including owning the editorial calendar, producing employer brand and corporate content, managing community, governing platforms, and executing campaigns.
The position sits within the Corporate Communications team and reports to the Internal Comms & Employer Branding Manager. The successful candidate will ensure that Kaizen Gaming's channels tell an authentic, consistent, and compelling story to candidates, employees, partners, and the wider public.
- Own and manage the social media editorial calendar across all external channels - LinkedIn, Instagram, Facebook, and YouTube - planning, producing, and publishing content that consistently reflects both the corporate and employer brand voice.
- Create compelling employer brand content built on real employee stories, identifying protagonists, coordinating shoots, writing copy, and ensuring every piece of content reflects the authentic culture of Kaizen Gaming.
- Produce corporate brand content that showcases Kaizen Gaming’s values, culture, leadership, and reputation, clearly distinguishing the corporate brand from the Betano product brand and aligning with the company's external communications strategy.
- Plan and execute Employer Brand and corporate campaigns end-to-end, briefing and managing local and international agencies, coordinating with Corporate Communications teams across markets, and ensuring employees from all locations are represented to a globally consistent employer brand.
- Own candidate-facing communications across social and digital channels ensuring the company's external presence supports the recruitment pipeline with consistent, compelling messaging at every stage of the candidate journey.
- Own community management across all social channels.
- Govern the full suite of external-facing platforms including corporate website, careers site, candidate communications and all social media channels, managing structure, content strategy, access, and brand integrity.
- Develop and manage the employee advocacy programme by identifying, nurturing, and equipping brand ambassadors across the organisation to authentically share Kaizen Gaming's story through their own networks and channels, amplifying the employer brand from the inside out.
- Strategically balance employer brand content with corporate news and leadership communications across channels serving dual audiences, including candidates, employees, partners, media, and the wider public.
- Support the internal Communications function in an editorial capacity, amplifying campaigns across channels and ensuring alignment between internal and external messaging.
- Deliver monthly social media performance reports, prepare KPI reports, translating metrics into actionable insights and content recommendations.
- Build strong cross-functional relationships with key internal stakeholders including HR, PR, Recruitment, Commercial and Marketing.
- Support business-critical communication initiatives that require responsiveness, sound judgement, and the ability to adapt quickly to evolving priorities.
- A degree in Communications, Marketing, Journalism, or a related field (required).
- 4–6 years of experience in social media management, with a track record of owning a brand's social media function end-to-end - editorial planning, content creation, community management, campaign execution, and performance reporting - ideally within a corporate communications or employer branding environment (required).
- A portfolio demonstrating compelling content creation across written, visual, and video formats - with evidence of employee-led storytelling (required).
- Proven experience producing employer brand content - from story identification and employee coordination through to publishing across external channels (required).
- Hands-on experience with social media management and analytics tools, and comfort with content planning platforms (required).
- A strong eye for brand consistency, with exceptional attention to quality and detail (required).
- Experience working with external creative agencies - from brief to delivery - and managing multiple campaigns simultaneously without losing quality (required).
- Proficiency in English copywriting is essential - this role produces all social media copy in English across every external channel (required).
- Greek language proficiency is a significant advantage (preferred).
- A clear understanding of the distinction between corporate brand and product brand communications (required).
- Ability to balance a content-heavy workload across multiple channels, formats, and audiences without losing consistency or creativity (required).
- Demonstrated experience leveraging AI tools such as Claude, Gemini, or similar platforms to enhance content strategy, visual and video creation, audience intelligence, and amplification workflows - using AI to meaningfully extend creative output rather than simply accelerate drafting (required).
- A buddy will support you with your onboarding (required).
- Competitive pay & bonus scheme (required).
- Developmental 360° feedback framework (required).
- Family Support (required).
- Hybrid way of working (required).
- Monthly meal allowance (required).
- Private health insurance for you & your family (required).
- Unlimited access to Udemy & continuous training (required).
Kaizen Gaming is one of Europe's fastest-growing GameTech companies, operating the Betano and Stoiximan sports-betting and online-casino brands. Founded in 2013 and headquartered in Athens, Greece, with a major operational hub in Malta, it serves more than 13 million customers across 19 markets in Europe, the Americas and Africa. The company builds its own technology, combining sportsbook, live betting and casino products. Its flagship Betano brand has grown internationally through sponsorships including UEFA competitions and major football clubs.