Marketing Manager
As a member of the Betano local team, the Marketing Manager is responsible for planning local marketing objectives, developing respective strategies, and executing and supervising tactical action plans for the Philippines. The role involves close collaboration with the Country Manager to align marketing targets with overarching financial KPIs.
The Marketing Manager oversees the development and localisation of creative materials, manages marketing budgets, and coordinates with product development teams to ensure services meet local market standards. The position also requires monitoring competitive activities, managing external agencies, and leading a local marketing team to ensure all communications and campaigns are effective and compliant with local regulations.
- Define marketing targets (e.g. site traffic volumes, new unique visitors, new registrations, new first active customers, depositors, conversion rates, CPA and player value) for the market in alignment with the country manager, as derived from the overarching financial KPIs.
- Develop tactical action plans: brand positioning, strategic media approach (media type, media channels, media formats) and strategic campaign planning.
- Develop and localize in collaboration with external creative agencies all creative material (TV, ATL, BTL, digital, on-site), ensuring optimum compatibility between creatives and local target group characteristics.
- Propose, implement, monitor and report on the marketing budget.
- Work closely with HQ product development teams to further adapt and develop all products and services to meet local market high standards and requirements.
- Coordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications.
- Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV / ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take respective measures.
- Monitor and report on competition and their activities regarding communications, product and compliance areas.
- Conduct market and media research and coordinate with HQ in rolling out global market research initiatives.
- Manage local and global agencies and third-party partners for the execution of the regional campaigns/communications plan.
- Create reports and analyses for the Country Manager with whom the Marketing Manager will closely work with, as well as for further Senior Managers.
- Ensure that all marketing activities are compliant with local regulations.
- Lead and develop a local marketing team; represent the company internally and externally.
- Minimum Bachelor’s Degree in marketing or a relevant field (required)
- Minimum 5 years of experience in a marketing manager position in the online world (required)
- Excellent command of the English language (required)
- Passionate about sports and the online gaming industry (required)
- Business orientation and understanding, entrepreneurial attitude and spirit (required)
- Strong analytical skills and a data-driven mindset (required)
- Inspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets (required)
- Hands-on mentality and proactive approach (required)
- Likes to work in teams (required)
- Strong communication skills to convey targets, actions, plans and inspire others to deliver the plan (required)
- A buddy will support you with your onboarding
- Competitive pay & bonus scheme
- Developmental 360° feedback framework
- Hybrid way of working
- Unlimited access to Udemy & continuous training
Kaizen Gaming is one of Europe's fastest-growing GameTech companies, operating the Betano and Stoiximan sports-betting and online-casino brands. Founded in 2013 and headquartered in Athens, Greece, with a major operational hub in Malta, it serves more than 13 million customers across 19 markets in Europe, the Americas and Africa. The company builds its own technology, combining sportsbook, live betting and casino products. Its flagship Betano brand has grown internationally through sponsorships including UEFA competitions and major football clubs.