iGaming Web Content Writer
The iGaming Web Content Writer supports the objectives of the web content team by researching and writing blog content on a variety of casino and iGaming topics. Recurring subjects may include slots, table games, live dealer games, variety and arcade casino games, game guides, game strategies and tips, game roundups, game releases and news, and operator information such as casino bonuses and promotions.
High-quality content should be clear, informative, engaging, and optimised for organic search. The iGaming Web Content Writer should deliver a variety of effective content and drive content diversity on the site. The role is responsible for producing a steady volume of SEO-driven content that supports BetMGM’s organic search strategy and broader content goals.
This includes writing and publishing a minimum of 20 in-depth blog articles per month across casino and iGaming topics, developing shorter articles that address targeted user search queries or support timely coverage of BetMGM and MGM Resorts casino events, creating keyword-focused page copy, and contributing to one-off digital content projects such as video scripts, interactive tools, and related content initiatives.
The iGaming Web Content Writer may also be asked to look for opportunities to collaborate with other stakeholders either inside or outside of the BetMGM company structure to advance the goals of the web content team and BetMGM as a whole. They may include developing strategic content initiatives with other members of the web content team, specifically around premium casino game launches, participating in strategic planning on how to amplify existing content and promote pillar company initiatives, fulfilling requests from teams inside or outside of digital marketing for specific copy needs, cooperating with the social media team to leverage popular or trending content, partnering with the SEO Analyst to optimise new or existing blog articles and maximise their organic exposure, and aligning with external partners on important content development projects. Able to identify topics for casino DPR led activities.
- Write and publish a minimum of 20 in-depth blog articles per month across casino and iGaming topics.
- Develop shorter articles that address targeted user search queries or support timely coverage of BetMGM and MGM Resorts casino events.
- Create keyword-focused page copy.
- Contribute to one-off digital content projects such as video scripts, interactive tools, and related content initiatives.
- Develop strategic content initiatives with other members of the web content team, specifically around premium casino game launches.
- Participate in strategic planning on how to amplify existing content and promote pillar company initiatives.
- Fulfill requests from teams inside or outside of digital marketing (CRM, partnerships, etc) for specific copy needs.
- Cooperate with the social media team to leverage popular or trending content in dynamic spaces.
- Partner with the SEO Analyst to optimise new or existing blog articles and maximise their organic exposure.
- Align with external partners like TMI on important content development projects.
- Identify topics for casino DPR led activities.
- Assist in operational tasks when needed, including data entry, sourcing photos, editing, and presentation decks.
- Three years minimum experience in a professional role writing high-quality content within the gaming industry, specifically under the Casino or iGaming vertical (required).
- Expertise in the US online casino space (preferred).
- Degree in Journalism, English, or another relevant field (required).
- Proficient in AP Stylebook (required).
- Minimum three years of experience publishing in WordPress (required).
- Beginner-to-intermediate SEO knowledge, including basic understanding of keyword research, optimisation, and internal linking practices (preferred).
- Experience working in large organisations, coordinating, and liaising with multiple departments and stakeholders (required).
- Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams (required).
- Experience presenting online and in person (required).
- Basic knowledge of Google Analytics (preferred).
- Good communication, analytics, project management, writing, copywriting, article ideation, and organisational skills (required).
- Excellent analytical, proactive, and communication skills with a data-driven mindset (required).
- Ability to maintain a professional demeanor and desire to continuously improve and develop professionally (required).
- Willingness to learn and/or familiarity with AI tools and platforms (nice-to-have).
- Basic photo editing skills using tools like BeFunky and/or Photoshop (nice-to-have).
- Legal authorisation to work for BetMGM in the U.S. without the need for immigration sponsorship (required).
- Medical, Dental, Vision, Life, and Disability Insurance
- 401(k) with company match
- Pre-tax spending accounts including health care FSA and commuter savings
- Flexible paid time off
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaways, and more!
- Performance-based bonus plan
BetMGM is a leading US sports betting and online gaming operator, formed in 2018 as a joint venture between MGM Resorts International and Entain. Headquartered in Jersey City, New Jersey, it holds exclusive access to MGM's land-based and online sports betting, poker and casino businesses across the United States and Canada. The company operates the BetMGM, Borgata Casino, Party Casino and Party Poker brands and is one of the largest operators in the regulated North American market. Its products combine online sportsbook, casino and poker with MGM's nationwide network of casinos.