Sr. Digital Marketing Associate
BetMGM is seeking a Senior Digital Marketing Associate who will be responsible for key digital marketing functions, including overseeing the production of digital marketing assets through internal workflows. Working alongside the digital marketing team, internal stakeholders, and their digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital sports products, including BetMGM Sports and Borgata Sports.
The role requires a focus on growth marketing and data-oriented experience, with the ability to interpret data through multiple analytics and reporting tools to deliver insightful analysis and recommendations. The Senior Digital Marketing Associate will also remain well-informed on competitor offerings and creative to help guide paid digital strategy.
- Initiate and manage delivery of digital marketing projects by creating briefs for the creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
- Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display.
- Work with BetMGM’s paid digital partners including Google, Meta, Twitter and Snapchat to ensure campaign best practices are being met.
- Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy.
- Support the Brand and Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM’s stack of ambassadors.
- Collaborate with teams across the BetMGM organization including Business Intelligence, Promotions, Partnerships and CRM to optimise digital acquisition and retention strategy.
- Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations.
- Utilise strong analytical ability to help evaluate performance of campaigns.
- Remain well-informed on competitor offerings and creative to help guide paid digital strategy.
- 3+ years of experience in digital marketing with a focus on growth marketing (required)
- Bachelor's Degree (required)
- Demonstrates an excess of attention to detail and meticulous organisational skills (required)
- Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics (required)
- Experience executing paid digital campaigns on platforms including Google, Meta, Twitter and Snapchat (required)
- Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape (required)
- A thorough understanding of the Sports, Sports Betting, and iGaming landscapes (required)
- An ability to remain focused and multi-task, overseeing several different projects at any given time (required)
- Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams (required)
- Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements (required)
- Experience working in large organisations, coordinating and liaising with multiple departments and stakeholders (required)
- Good communication, analytics, project management, writing and organisational skills (required)
- Proactively leverages data-driven insights to explore areas of opportunity within the marketing ecosystem (required)
- Applicants must possess legal authorisation to work for BetMGM in the U.S. without the need for immigration sponsorship (required)
- Medical, Dental, Vision, Life, and Disability Insurance
- 401(k) with company match
- Pre-tax spending accounts including health care FSA and commuter savings
- Flexible paid time off
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaways, and more
- Performance-based bonus plan
BetMGM is a leading US sports betting and online gaming operator, formed in 2018 as a joint venture between MGM Resorts International and Entain. Headquartered in Jersey City, New Jersey, it holds exclusive access to MGM's land-based and online sports betting, poker and casino businesses across the United States and Canada. The company operates the BetMGM, Borgata Casino, Party Casino and Party Poker brands and is one of the largest operators in the regulated North American market. Its products combine online sportsbook, casino and poker with MGM's nationwide network of casinos.