Country Manager - Greece
The Country Manager will have full responsibility for the Greek market, overseeing customer experience, lifecycle management and local marketing strategy. The key objective is to drive sustainable revenue growth and maximise customer value. The Greek market includes both online casino and sportsbook operations.
The role involves leading and developing a team of local experts and professionals. The Country Manager will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, they will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Greek market. The position is accountable for customer life cycle from acquisition to retention and driving brand awareness through a mix of onsite and offsite marketing channels, closely following any market trends. Ensuring customer engagement is delivered through effective customer marketing and an optimised site experience is crucial. The Country Manager will be responsible to overview, flag and improve the customer’s experience and journeys, optimise daily operations to improve quarterly performance and meet annual revenue targets, and ensure that all executions are compliant in their market. They will also follow closely the competition and industry/market trends.
- Lead and develop best in class team of local experts and professionals.
- Drive revenue growth through customer engagement.
- Develop and implement the local market strategy and annual plans, while managing the local budget.
- In close collaboration with Central teams, review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Greek market.
- Accountable for customer life cycle from acquisition to retention.
- Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends.
- Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience.
- Responsible to overview, flag and improve the customer’s experience and journeys.
- Optimise daily operations to improve quarterly performance and meet annual revenue targets.
- Responsible that all executions are compliant in their market.
- Follow closely the competition and industry/market trends.
- Bachelor's degree in business, sales, or marketing (required).
- More than 10 years’ experience in marketing or commercial positions (required).
- At least 3 years of experience at a senior strategic level (required).
- Direct experience working on Greek market (required).
- Solid people management experience (required).
- Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success (required).
- Gaming retail experience will be considered an asset (nice-to-have).
- Excellent skills in communication, both verbally and in writing (required).
- Excellent project management abilities in driving multiple initiatives at once (required).
- Results orientated and strong analytical skills (required).
- Proactive, driven and have a positive can-do attitude (required).
- Energised by a rapidly changing environment and welcome the unexpected challenges (required).
- Working with a great team of people where teamwork, support and learning is our passion.
- Working within a dynamic and fast paced industry.
- Competitive remuneration package.
- Relocation support to Malta available.
- Hybrid structure with the option to work remotely twice a week.
- Healthcare plan.
- Fabulous office and work environment in one of Malta’s prime locations.
- On the job training by skilled people who have sound experience in the industry.
- Multiple company events throughout the year, and fun team building events.
- Dedicated time for training through online platforms.
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.