CRM Manager
The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with world class and award-winning brands.
The role involves joining a dynamic team in Malta and being directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence, this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.
- Devise and execute effective marketing programmes within the customer lifecycle.
- Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign.
- Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement.
- Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication.
- Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings.
- Work with BI & Data warehouse teams to facilitate real-time data-driven communication.
- Conduct analysis of the performance of all CRM journeys.
- At least four years of iGaming experience (required)
- At least two years of CRM experience (required)
- Excellent communication skills (required)
- Analytical skills (required)
- Excellent organisation skills (required)
- Fluent in both Greek and English (required)
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.