CRM Project Manager - Central Services (13 Month Maternity Cover)
In this role, you will manage a portfolio of complex CRM project initiatives that span across multiple commercial regions. With Central CRM Services focus, you will lead a team to provide highest quality service and value for the stakeholders in our ever-expanding environment. You specialize in projects that enable commercial CRM capabilities on existing and new markets, ensuring the operations are efficient and compliant.
- Full central CRM project life cycle ownership: successful project delivery will include full implementation from initiation to deployment for a few major or several minor initiatives simultaneously.
- Ensure that all projects are proceeding according to scope, schedule, and quality standards.
- Provide status reporting regarding project milestones, deliverables, dependencies, risks, and issues.
- Work creatively and analytically in a problem-solving environment demonstrating teamwork across multiple commercial regions, innovation, and excellence.
- Participate in establishing CRM best practices, strategy, templates, policies, and tools to expand and mature these capabilities for the Betsson Group.
- Ownership of the Central CRM Services to provide highest level of service and value for the organization
- CRM content template management
- Service communications
- CRM training & incidents reporting
- Email & landing page design
- Team management
- A degree in economics, marketing, business or IT management or equivalent work experience (required)
- At least 5 years’ experience from igaming, ideally in a project management role (required)
- Proven experience in successful project management (required)
- At least 3 years’ experience from a people manager role (required)
- Can build and sustain effective communications with key stakeholders (required)
- Good understanding of player segmentation, player bonuses and incentives (required)
- Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush (required)
- Genuine interest in the online casino sector and sportsbook betting products (required)
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.