Salesforce Marketing Cloud Developer
Betsson Group is looking for a Senior Salesforce Marketing Cloud Developer to join its growing Engagement Product Development team. This role focuses on ensuring customer loyalty and providing a world-class customer experience through tournaments and dynamic, personalised campaigns.
The successful candidate will act as a consultant and technical expert on the Salesforce platform, supporting stakeholders and users while collaborating with cross-functional teams to leverage Salesforce technologies through various integrations.
- Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
- Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
- Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
- Use AMP script to develop dynamic content in SFMC.
- Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
- Build targeted audience segments based on email behavioural data and CRM attributes using Data Extensions and SQL Setup.
- Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
- Oversee complex campaign workflow rules and data segmentation for campaigns and triggered sends.
- Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
- Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
- Define data validation, cleansing, deduplication rules and processes in SFMC.
- Define data connectors for data ingestion into Salesforce across the technical ecosystem, partnering with CRM and Data teams.
- Assist in the technical and architectural framework for the SFDC applications.
- Ensuring scalability of all the solutions developed.
- Serve as the subject matter expert for SFMC for internal stakeholders including managers and end-users.
- Gather requirements, discuss, and implement them based on best practices.
- Communicate technical and business solutions by developing and presenting information to multiple audiences.
- University degree in Computer Science, Information Systems, or a related field (required).
- Salesforce Certified Marketing Cloud Developer or equivalent certification (required).
- At least 3 years of hands-on experience with Salesforce Marketing Cloud (required).
- Strong knowledge of Salesforce administration with a minimum of 1 year of experience (required).
- Solid understanding of SQL, data modelling, and integration methods (required).
- Strong documentation and knowledge-sharing mindset (required).
- Ability to stay updated on industry trends, emerging technologies, and third-party solutions (required).
- Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences (required).
- Experience with JavaScript (required).
- Experience with Salesforce Service Cloud and Sales Cloud (nice-to-have).
- Fitness-wellness allowance
- Company mobile phone for private use with 100 GB
- Annual HUF devaluation compensation
- Hybrid model: 3 days in the office and 2 days from home
- Private Health Insurance
- Career development
- Technical and soft-skill training opportunities
- Breakfast, fruits and lunch
- Team building events
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.