Salesforce Marketing Cloud Developer
The Engagement Product Development team is growing and is now looking for a Senior Salesforce Marketing Cloud Developer to join. Engagement at Betsson Group ensures customers come back for more. It is all about loyalty. The team provides a world-class customer experience beyond the game play featuring Tournaments, Dynamic personalised campaigns and much more.
The role involves acting as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users. It requires close collaboration with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions. Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations is part of the responsibilities. Using AMP script to develop dynamic content in SFMC and SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages are key tasks. Building targeted audience segments based on email behavioural data and CRM attributes using Data Extensions and SQL Setup is also expected. Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications is crucial. Campaigns and Triggered sends require the ability to oversee complex campaign workflow rules and data segmentation. Overseeing the ETL of multiple business units that include suggesting best practices on daily automations is also a responsibility. Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer is part of the role. Defining data validation, cleansing, deduplication rules and processes in SFMC is required. Defining data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed, is also part of the job. Assisting in the technical and architectural framework for the SFDC applications and ensuring scalability of all the solutions developed are important aspects. Serving as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users is expected. As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices. The ability to communicate technical and business solutions by developing and presenting information to multiple audiences is also a requirement.
- Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
- Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
- Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
- Use AMP script to develop dynamic content in SFMC.
- Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
- Build targeted audience segments based on email behavioural data and CRM attributes using Data Extensions and SQL Setup.
- Leverage on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
- Oversee complex campaign workflow rules and data segmentation for campaigns and triggered sends.
- Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
- Configure the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
- Define data validation, cleansing, deduplication rules and processes in SFMC.
- Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.
- Assist in the technical and architectural framework for the SFDC applications.
- Ensure scalability of all the solutions developed.
- Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.
- Gather requirements, discuss, and implement them based on best practices.
- Communicate technical and business solutions by developing and presenting information to multiple audiences.
- University degree in Computer Science, Information Systems, or a related field (required)
- Salesforce Certified Marketing Cloud Developer (or equivalent certification) (required)
- At least 3 years of hands-on experience with Salesforce Marketing Cloud (required)
- Strong knowledge of Salesforce administration (minimum 1 year) (required)
- Solid understanding of SQL, data modeling, and integration methods (required)
- Strong documentation and knowledge-sharing mindset (required)
- Ability to stay updated on industry trends, emerging technologies, and third-party solutions (required)
- Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences (required)
- Experience with JavaScript (required)
- Experience with Salesforce Service Cloud and Sales Cloud (nice-to-have)
- Monthly Allowance for Lunch
- Private & Life Plan Insurance for you and your family
- Team Building Budget
- Annual Wellness Allowance
- Corporate Travel Insurance
- Events and initiatives both Local (Quarterly Meetings) and Global
- Professional Development Programs & Internal Career Opportunities
- Milestone Birthday
Betsson is a diversified, multinational gaming group whose history dates back to 1963 and which is now listed on Nasdaq Stockholm. The group employs around 3,000 people of more than 75 nationalities across over 20 locations; Betsson AB is registered in Stockholm, while its operational headquarters in Ta' Xbiex, Malta, run the day-to-day business. Through brands such as Betsson, Betsafe and NordicBet, it offers casino, sportsbook and other gaming products in regulated markets across Europe, the Americas and Central Asia. Its proprietary technology supports a scalable model serving both B2C customers and B2B partners, with responsible growth and customer protection central to its strategy.