Head of Performance Marketing & Traffic Acquisition
Better Media is seeking an experienced Head of Performance Marketing & Traffic Acquisition to lead the strategic direction and day-to-day management of its customer acquisition function. Reporting directly to the Business Owner, the successful candidate will have full accountability for developing, executing and optimising the performance marketing strategy across all acquisition channels, including affiliate marketing, PPC, CRM, paid media, media buying, influencer marketing and app acquisition.
This is a commercially focused position that combines strategic planning with hands-on execution. The role involves overseeing marketing performance, budgets, reporting, partner relationships and channel optimisation while ensuring every acquisition channel delivers profitable, scalable growth. As the business continues to expand, the individual will play a key role in developing processes, mentoring team members and helping build a best-in-class marketing function.
- Own and deliver the company's customer acquisition strategy across all paid and partnership marketing channels.
- Work directly with the Business Owner to define marketing strategy.
- Take full responsibility for marketing performance, ensuring every acquisition channel contributes towards profitable business growth.
- Continuously review market trends, competitor activity and emerging technologies to identify new growth opportunities.
- Lead the strategic and operational management of all traffic acquisition channels including affiliate marketing, PPC, paid social, CRM, media buying, influencer marketing, app user acquisition and lead generation.
- Develop diversified acquisition strategies that reduce channel dependency while maximising customer lifetime value.
- Identify, negotiate, onboard and scale new commercial partnerships and acquisition opportunities.
- Continually test and launch innovative customer acquisition initiatives across desktop, mobile web and app environments.
- Own the PPC strategy, campaign planning, optimisation and budget allocation.
- Drive continual improvements across paid search, paid social and media buying campaigns.
- Optimise acquisition efficiency through continual testing of audiences, creatives and bidding strategies.
- Develop and oversee the CRM strategy to maximise player engagement, retention and lifetime value.
- Work alongside internal teams to optimise customer journeys through automated email and sms campaigns.
- Use CRM insights alongside acquisition data to improve overall marketing effectiveness and customer profitability.
- Own all marketing reporting, dashboards and performance analysis across acquisition channels.
- Monitor KPIs including FTDs, CPA, ROAS, ROI, player quality, retention, customer lifetime value and profitability.
- Produce regular executive-level reporting with clear commercial recommendations.
- Ensure accurate attribution, tracking and data integrity across all acquisition channels.
- Provide leadership across the wider marketing function, promoting collaboration and accountability.
- Mentor and develop junior marketing team members as the business grows.
- Manage external agencies and specialist suppliers where required.
- Help shape future team structure and recruitment as the marketing function expands.
- Significant experience leading performance marketing or traffic acquisition within the regulated iGaming industry (required).
- Strong hands-on experience across Affiliate Marketing, PPC and broader paid acquisition strategies (required).
- Experience developing CRM and customer lifecycle marketing strategies (required).
- Deep understanding of the UK iGaming market, compliance requirements and operator landscape (required).
- Strong commercial acumen with experience managing marketing budgets (required).
- Experience negotiating strategic partnerships and commercial agreements (required).
- Advanced analytical skills with the ability to interpret performance data and make commercially informed decisions (required).
- Excellent leadership, stakeholder management and communication skills (required).
- Comfortable operating in a fast-paced, entrepreneurial environment with a high degree of autonomy (required).
- 3+ years leading acquisition channels within iGaming (required).
- Must have a UK working visa (required).
- Join a dynamic growing business.
- Fully remote with occasional travel to management meetings and conferences.
Better Media is a high-growth, multi-channel iGaming affiliate business operating with the pace and innovation of a startup, backed by decades of industry expertise. Over the past few years, they’ve experienced significant growth and are now entering the next phase of our expansion. Through their portfolio of proprietary websites, mobile applications, social channels and market-leading affiliate technology, they help Tier 1 operators acquire and retain customers at scale.