Affiliate Account Manager
Betway Africa is seeking an Affiliate Account Manager to join their team. This role focuses on developing commercial relationships with acquisition partners, including affiliates and media groups, while managing the retention and activation of the dormant affiliate base.
The successful candidate will be responsible for negotiating commercial agreements, analysing campaign performance, and developing strategies to improve return on investment. The role requires a balance of strategic planning and operational execution to drive growth and innovation within the online gaming sector.
- Develop commercial relationships with potential acquisition partners, including affiliates and media groups.
- Retention and activation of the dormant base of affiliates.
- Negotiating and reviewing commercial agreements with all partners for optimal delivery.
- Analysis of campaigns, reporting on ROI and developing strategies to improve it.
- Growing and maintaining strong relationships with affiliates through regular communication.
- Provide daily feedback to line manager on existing deals and future deals.
- Monthly reporting back to team and line manager on account performance.
- Plan and organise promotions that encourage affiliates and partners to generate acquisitions.
- Manage earnings models and help resolve any affiliate issues, concerns, or requests.
- Coordination of back-end fulfilment with other departments, including Fraud Operations and Creative.
- Keep aligned on Country and Product developments.
- Drive innovation through new and existing channels.
- Networking and attendance at international conferences if opportunity becomes available.
- Relevant tertiary qualification and/or 2 to 3 years' sales management, relationship management, and/or business development experience (required)
- Good grasp of online metrics including key concepts such as CPA and ROI (required)
- Client facing experience, whether in sales and/or account management (required)
- Ability to design and implement strategies for market entry as required (required)
- Ability to operate at both a strategic and operational level and manage a high level of complexity (required)
- Creativity combined with excellent business acumen, to identify or develop viable online marketing strategies (required)
- Demonstrated sports enthusiasm, knowledge and interest across various Sports and Casino categories (required)
- Entrepreneurial-minded (required)
- Commercially-savvy (required)
- Deadline and target driven (required)
- Team player who can work well under pressure (required)
- Strong project management skills (required)
- Strong interpersonal skills (required)
- Proficiency in Excel, Word, PowerPoint and Outlook (required)
- Good quantitative and analytical skills to determine appropriate metrics against which each promotion should be measured and perform required analysis (required)
- Strong negotiation and deal closure ability (required)
- Excellent business acumen essential to liaise with clients on an international level (required)
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high-quality work (required)
- Adaptability to stay sharp, productive and positive in fast-moving environments (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have)
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.
