Brand Lead - Africa
Betway Africa is seeking a Brand Lead to oversee creative strategy and campaign execution across the African market. The role involves managing end-to-end campaign lifecycles, directing creative partners, and ensuring that all brand outputs align with business objectives and maintain high standards of storytelling.
The Brand Lead acts as a guardian of brand identity, ensuring consistency across all digital, social, and traditional channels. The position requires a strategic thinker who can balance creative vision with operational requirements, localising global campaigns to ensure cultural relevance while driving performance and innovation.
- Translate strategic briefs into strong, insight-driven creative platforms that meet brand and business objectives.
- Manage end-to-end campaign timelines, milestones, and outputs to ensure high-quality and on-time delivery.
- Oversee and direct creative agencies, production partners, and internal studios, providing clear guidance and feedback.
- Build strong, collaborative relationships with partners to drive performance, innovation, and continuous improvement.
- Act as a key creative decision-maker, reviewing and approving work across ATL, BTL, digital, social, and content channels.
- Uphold high standards of storytelling, craft, and execution while balancing timelines, budgets, and channel requirements.
- Lead the localisation and adaptation of global campaigns, ensuring cultural relevance while maintaining core brand integrity.
- Partner with regional and local teams to optimise creative outputs for different audiences and platforms.
- Act as guardian of brand identity, ensuring consistency across all touchpoints and maintaining brand guidelines and frameworks.
- Educate internal stakeholders and partners on brand principles and best practice.
- Strong creative judgment with a passion for storytelling and brand building (required).
- Proven ability to lead integrated campaigns across multiple channels (required).
- Excellent stakeholder and agency management skills (required).
- High attention to detail with a commitment to quality and consistency (required).
- Strategic thinking combined with hands-on execution capability (required).
- Strong communication and presentation skills (required).
- Strong organisational skills and ability to manage multiple projects simultaneously (required).
- Clear, confident communication and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required).
- Adaptability in fast-moving environments (required).
- Experience working across multiple markets with localisation or adaptation (nice-to-have).
- Strong portfolio of successful brand and campaign work (nice-to-have).
- Familiarity with production processes across channels including film, digital, social, and print (nice-to-have).
- Experience within fast-paced, multi-market or digital environments (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions (nice-to-have).
- Experience in developing and executing customer retention strategies (nice-to-have).
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.