Casino Content Analyst
Support the execution of casino content strategy across brands and markets.
Monitor and analyse game and provider performance, identifying trends, risks, and opportunities.
Maintain and optimise game portfolios and lobby placements to improve engagement and conversion.
Assist in managing relationships with casino content providers, including performance tracking and issue resolution.
Track and report on key KPIs, supporting revenue optimisation and content effectiveness.
Conduct player behaviour analysis to inform content selection, positioning, and lifecycle management.
Support onboarding of new content providers, including coordination and validation activities.
Ensure content quality, accuracy, and compliance with platform and regulatory requirements.
Collaborate with Product Teams, Marketing, and Operations teams to align content with campaigns and player journeys.
Assist with A/B testing and experimentation of lobby layouts and content placements.
Maintain documentation and reporting related to content performance and governance.
- Support the execution of casino content strategy across brands and markets.
- Monitor and analyse game and provider performance, identifying trends, risks, and opportunities.
- Maintain and optimise game portfolios and lobby placements to improve engagement and conversion.
- Assist in managing relationships with casino content providers, including performance tracking and issue resolution.
- Track and report on key KPIs, supporting revenue optimisation and content effectiveness.
- Conduct player behaviour analysis to inform content selection, positioning, and lifecycle management.
- Support onboarding of new content providers, including coordination and validation activities.
- Ensure content quality, accuracy, and compliance with platform and regulatory requirements.
- Collaborate with Product Teams, Marketing, and Operations teams to align content with campaigns and player journeys.
- Assist with A/B testing and experimentation of lobby layouts and content placements.
- Maintain documentation and reporting related to content performance and governance.
- Strong experience in casino, iGaming, or digital content environments (required)
- Proven track record of driving content performance and revenue growth (required)
- Deep understanding of player behaviour and content performance drivers (required)
- Strong analytical mindset with the ability to translate data into action (required)
- Strong commercial judgement and decision-making capability (required)
- Excellent stakeholder management, communication, and influencing skills (required)
- Ability to align with broader business strategy and product roadmaps (required)
- Proactive, structured, and outcome-driven mindset (required)
- Experience managing large-scale casino content portfolios across multiple markets (nice-to-have)
- Strong network within casino providers and partners (nice-to-have)
- Understanding of regulatory and compliance requirements (nice-to-have)
- Experience with advanced analytics and optimisation tools (nice-to-have)
- Familiarity with product delivery frameworks and operating models (nice-to-have)
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.