Digital Marketer
Betway Africa is seeking a Digital Marketer to join their team. This role offers an opportunity to work within the online gaming sector, focusing on the planning, execution, and optimisation of digital marketing campaigns to maintain a competitive edge.
The successful candidate will manage media plans, monitor campaign performance, and identify new advertising opportunities. The role requires a proactive approach to market research and creative testing to ensure maximum return on investment across various regions.
- Campaign planning and implementation
- Maintaining a sports events calendar to highlight opportunities and guide campaign planning
- Brief, implementing and executing paid digital campaign strategies as set out by each country / territory
- Create and manage media plans in all regions
- Testing of marketing collateral and live placements
- Campaign monitoring
- Reporting & Performance evaluation
- Maintain standard of excellence in monitoring campaigns in all markets
- Compile reports on digital campaign performance including insights on reason for fluctuations
- Manage the mid and post campaign reviews of all active campaigns
- Track Media spend across all channels per regions and provide feedback
- Monitor the campaign environment and effectiveness to ensure objectives are achieved
- Identify opportunities to improve campaign performance
- Campaign Optimization
- Optimise campaigns to deliver on targets, goals and conversion code/tracking, as well as tracking for maximum ROI
- Budget awareness, allocation, and efficacy
- Seeking online advertising opportunities
- Identifying opportunities for applying new technologies, digital products and services to online campaigns
- Source and identify qualified publishers and ad networks to promote the clients’ brands
- Analyse and assess publisher viability
- Conducting Market research and competitor analysis
- Maintain awareness of industry developments and media trends
- Creative testing
- Bachelor’s degree in marketing, digital marketing qualification, or a related field (required)
- 2-3 years’ experience in digital marketing role (required)
- Proficient in Microsoft Excel, Word, Outlook and PowerPoint (required)
- Fully proficient in local and international media trends (required)
- Ability to thrive in a fast-paced and dynamic environment (required)
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high‑quality work (required)
- Adaptability – you stay sharp, productive and positive in fast‑moving environments (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have)
- Experience in developing and executing customer retention strategies (nice-to-have)
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.