Head of Digital Marketing
Betway is seeking a Head of Digital Marketing to lead its B2C digital marketing strategy and drive growth across paid, owned, and earned channels. The role involves overseeing acquisition and retention campaigns while leveraging data, analytics, and experimentation to continuously improve ROI.
The successful candidate will ensure digital brand consistency and storytelling across all touchpoints, tailored to regional market nuances. They will partner with product, design, and tech teams to create seamless, data-informed customer journeys and advance marketing automation, segmentation, and personalization to maximize lifetime value. This position requires managing global agency and platform relationships, monitoring market trends and competitor activity, and championing innovation and testing emerging digital channels.
- Develop and own the B2C digital marketing strategy, driving growth across paid, owned, and earned channels.
- Oversee acquisition and retention campaigns, optimising performance across PPC, SEO, affiliates, programmatic, social, and CRM.
- Leverage data, analytics, and experimentation to inform strategy and continuously improve ROI.
- Ensure digital brand consistency and storytelling across all touchpoints, tailored to regional market nuances.
- Partner with product, design, and tech teams to create seamless, data-informed customer journeys.
- Advance marketing automation, segmentation, and personalisation to maximise lifetime value.
- Manage global agency and platform relationships, ensuring best-in-class campaign delivery and spend efficiency.
- Monitor market trends and competitor activity, identifying opportunities for differentiation and growth.
- Champion innovation and test emerging digital channels.
- Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively (required)
- Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals (required)
- Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope (required)
- Exceptional attention to detail, ensuring high standards of quality in all outputs (required)
- Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations (required)
- 8+ years experience in digital marketing, with at least 3 years in a senior leadership role (required)
- Proven success driving customer growth and retention in high-volume, fast-paced industries (iGaming, entertainment, fintech, or e-commerce preferred) (preferred)
- Strong grasp of digital acquisition channels, data analytics, attribution, and MarTech platforms (required)
- Analytical and creative thinker with a proven ability to turn insights into strategy (required)
- Experience managing significant marketing budgets and delivering measurable ROI (required)
- Excellent leadership, communication, and stakeholder management skills (required)
- Entrepreneurial, innovative mindset with a passion for the digital consumer landscape (required)
- Comprehensive learning and development programmes
- Performance Tool for regular, constructive feedback
- Employee Assistance programme
- Life Insurance
- Private Healthcare
- Leadership Training
- Keren Hishtalmut (Education/Study Fund)
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.