Paid Social Specialist
We’re looking for a dynamic and data-driven Paid Social Media Specialist to join the Digital Marketing team. The ideal candidate will have a deep understanding of paid social media strategies and platforms, with a proven track record of managing and optimizing campaigns to drive growth and engagement. This role is primarily execution-focused, with strong analytical and optimisation responsibilities, while also contributing strategic insights that support broader marketing objectives.
- Develop and implement comprehensive paid social media strategies to drive user acquisition, engagement and retention.
- Plan, execute and optimize paid social media campaigns across various platforms (e.g. Meta, Instagram, X, TikTok etc)
- Monitor and analyse campaign performance, providing insights, recommendations for improvement and implementing these.
- Effective budget management to maximize ROI and achieve KPI’s.
- Generate detailed performance reports, highlighting key metrics and insights.
- Utilize data-driven insights to refine strategies and improve campaign performance.
- Present findings and recommendations to senior management and stakeholders.
- Collaborate with the broader marketing team to align social media strategies with overall marketing objectives and campaigns.
- Work closely with the team to develop compelling ad creatives and copy that resonate with the target audience.
- Stay updated with industry trends, best practices, and platform updates across multiple social media platforms to ensure strategies remain innovative and effective.
- Engage with external partners and agencies as needed
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high-quality work
- Adaptability – you stay sharp, productive and positive in fast-moving environments
- Bachelor’s degree in marketing, digital marketing qualification, or a related field.
- Proven experience (3+ years) in managing paid social media campaigns, preferably in the gambling or entertainment industry.
- Strong understanding of social media platforms and their advertising capabilities.
- Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager) and data interpretation.
- Meta Blueprint and any other relevant social media platform certification.
- Excellent project management, communication, and leadership skills.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Ability to work within regulated environments and follow strict compliance and approval processes.
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Experience with additional paid platforms (Snapchat Ads, LinkedIn Ads, Reddit Ads, or programmatic social).
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters . Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back . Our Employee Assistance Programme offers resources for you and your family.
- Medical Aid Contribution
- Provident Fund Contribution
- Group Life Benefit
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.