Product Market Analyst
Betway Africa is seeking a Product Market Analyst to support the execution of product market strategies across assigned regions. The role involves analysing market performance and customer behaviour to identify trends, risks, and growth opportunities while ensuring product features align with local market needs.
The successful candidate will collaborate with cross-functional teams to support the delivery of initiatives and provide actionable insights to stakeholders. This position requires a proactive individual capable of managing multiple projects in a fast-paced environment to help inform product planning and prioritisation.
- Support the execution of product markets strategy across assigned regions.
- Analyse market performance metrics and customer behaviour to identify trends, risks, and growth opportunities.
- Assist in translating regional insights into clear product requirements and enhancement recommendations.
- Monitor and maintain an understanding of local market dynamics, cultural nuances, and regulatory considerations.
- Track and analyse competitor offerings, positioning, and market trends to identify opportunities for differentiation.
- Support localisation efforts by ensuring product features, journeys, and experiences align with local market needs.
- Collaborate with the relevant hubs, platform, optimisation, and other cross-functional teams to support effective delivery of specific initiatives.
- Assist in tracking KPIs and performance at a market level, highlighting gaps and supporting continuous improvement initiatives.
- Contribute to consistent market reporting, ensuring accurate and actionable insights are shared with stakeholders.
- Support market expansion initiatives through research, documentation, and coordination activities.
- Help surface insights, risks, and opportunities to inform product planning and prioritisation.
- Act as a supporting point of contact for regional product-related queries and coordination.
- Excellent planning, organisation, and prioritisation skills (required)
- Ability to manage multiple initiatives in high-pressure environments (required)
- Strong commercial judgement and ability to balance technical and business priorities (required)
- Proactive, structured, and outcome-driven mindset (required)
- Strong experience in product, market strategy, or regionalised roles, ideally within digital or betting environments (required)
- Deep understanding of localisation, customer behaviour, and market dynamics (required)
- Strong analytical capability with the ability to translate data into actionable insights (required)
- Experience in competitive analysis and market intelligence (required)
- Proven ability to work cross-functionally and influence product decision-making (required)
- Strong communication and stakeholder management skills (required)
- Ability to operate in fast-moving, multi-market environments (required)
- Structured, proactive, and solution-oriented mindset (required)
- Ability to interpret data and generate actionable insights (nice-to-have)
- Good understanding of customer behaviour and digital product environments (nice-to-have)
- Proficiency in Excel and data tools, with BI tools being advantageous (nice-to-have)
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.