Retention Marketer
Betway Africa is looking for a Retention Marketer to map the retained customer's journey and ensure ongoing value extraction from a customer base consisting of converted and active casino bettors across the South African market. The Retentions Specialist will be responsible for growing and developing their designated markets through implementation of retention marketing activities. The roles primary objective is to maintain, develop and increase retention, activity rates, and revenue.
The Retentions Specialist will need to assist the CX Team Lead to analyse customer base with reference to user experience, adapt existing communications, develop and test new interventions and constantly strive to improve overall customer conversion and retention rates and value extracted. The Retentions Specialist will possess a strong knowledge of the online casino space, possess an analytical approach and have a defined project management skillset. An inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing processes.
- Devise, generate and execute dynamic, innovative and cost-effective opening offers, evidencing segmentation knowledge especially around product as well as effective use of resources.
- Full responsibility for the retention Lifecycle calendar, to ensure the brand has exciting, localised, relevant campaigns.
- Develop and implement customer promotions: For retaining & growing the customer base through innovative and market-relevant campaigns.
- Continuously analyse market/competitors: Ensure all campaigns are competitive in the marketplace.
- Result analysis and reporting including: Outcomes Processes assessment and learnings with appropriate pre & post measurement and analysis.
- Ensure all product features and verticals are effectively marketed to segmented base.
- Customer personalisation strategy.
- Be responsible for maintaining the integrity of the player experience.
- Support other web marketing responsibilities as needed.
- Marketing Degree or relevant qualification/experience (required)
- A minimum of 3 years experience in marketing, with experience in the betting industry (required)
- Ability to observe and analyse changes and trends in the casino betting market and use this data in strategic planning (required)
- Good presentation skills with an attention to detail (required)
- Strong project management skills (required)
- Strategic and analytic mindset with proven commercial acumen (required)
- Good interpersonal and negotiation skills across a diverse team (required)
- Must be deadline and target driven with good time management (required)
- Highly computer literate (required)
- Ability to work under pressure and adapt well to change (required)
- Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively (required)
- Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals (required)
- Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope (required)
- Exceptional attention to detail, ensuring high standards of quality in all outputs (required)
- Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have)
- Experience in developing and executing customer retention strategies (nice-to-have)
- Comprehensive learning and development programmes
- Performance Tool for regular, constructive feedback
- Employee Assistance programme
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work scheme
- Retail discounts
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.