Retention Specialist
DigiOutsource is seeking a dynamic and strategic Promotions & Lifecycle Specialist to support its iGaming brands. This role will be instrumental in driving user engagement through innovative promotional strategies and lifecycle marketing initiatives designed to appeal to diverse player segments across multiple markets.
The specialist will execute briefs, projects, and initiatives to support and grow the Player Lifecycle Strategy, prioritise and plan projects with the Player Lifecycle Manager, and optimise communication touchpoints. The role involves identifying new opportunities, collaborating on implementation, and working with external teams such as Market Development and Digital Marketing. Staying informed on competitors, industry trends, and marketing best practices is key, as is monitoring project success and applying learnings to ensure communication meets customer needs and improves response rates. Initiatives will be implemented to optimise player experience and minimise revenue loss, with a focus on devising strategies that deliver on customer expectations and support anticipated ROI per project or intervention. This includes ensuring numbers management, deep dives, and forensic audits on all variables of the New Player Portfolio and promotions to ensure initiatives are measurable against set KPIs, and developing initiatives and offers to meet ROI targets. Audits on the Offer Management Portfolio will be conducted to measure against KPIs. Marketing activities will be coordinated to support retention with stakeholders, and automation will be diversified to drive business growth. Cooperation between teams and suppliers will be ensured to meet project timelines, and tools will be assessed to improve flexibility and scalability. Ad-hoc promotions will be run for re-engagement before automation.
- Execute briefs, projects, and initiatives to support / grow the Player Lifecycle Strategy.
- Prioritize and plan projects with the Player Lifecycle Manager.
- Optimize communication touchpoints and adjust interventions as needed.
- Identify new opportunities and collaborate on implementation.
- Work with external teams (e.g., Market Development, Digital Marketing).
- Stay informed on competitors, industry trends, and marketing best practices.
- Monitor project success and apply learnings.
- Ensure communication meets customer needs and improves response rates.
- Deliver projects on time, meeting standards and deadlines.
- Implement initiatives to optimize player experience and minimize revenue loss.
- Devise initiatives and offer strategies that deliver on customer expectations and support anticipated ROI per project/intervention.
- Ensure numbers management, deep dives and forensic audits, on all variables of the New Player Portfolio / promotions to ensure initiatives are measurable against set KPI’s thereof.
- Develop initiatives and offers to meet ROI targets.
- Conduct audits on the Offer Management Portfolio to measure against KPIs.
- Coordinate marketing activities to support retention with stakeholders.
- Diversify automation to drive business growth.
- Ensure cooperation between teams and suppliers to meet project timelines.
- Assess tools to improve flexibility and scalability.
- Run ad-hoc promotions for re-engagement before automation.
- Relevant tertiary qualification in Project Management, Marketing, Business, or Finance Administration (required)
- Minimum of 2 years’ experience within the iGaming industry, with a strong understanding of customer behavior and data-driven retention strategies (required)
- Proven working knowledge of Microsoft Office Suite, including advanced Excel (spreadsheets, pivot tables, graphs, and formulas) (required)
- Strong analytical mindset, confident in interpreting data and making informed business decisions (required)
- Excellent verbal and written communication skills, with the ability to present complex ideas clearly and effectively (required)
- Demonstrated project management expertise, with a track record of delivering projects on time and within scope (required)
- Exceptional attention to detail, ensuring accuracy and consistency across all deliverables (required)
- Ability to adapt quickly to changing priorities in a fast-paced, dynamic environment (required)
- Highly organized, proactive, and quality-driven (required)
- Proven experience owning and delivering end-to-end retention strategies and governance (nice-to-have)
- Proficiency in project management software such as Jira (nice-to-have)
- Experience in developing and optimizing customer retention frameworks or lifecycle marketing programs (nice-to-have)
- People management or leadership experience within a marketing or retention team (nice-to-have)
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
- Competitive Remuneration
- Subsidised Medical Aid or GAP Cover Insurance Benefits (including Group Life and Income Continuation Benefit)
- Funeral Fund & Funeral Fund Top Up
- Subsidised Retirement Annuities
- Employee Incentive Plans
- Free Daily Meals
- Free Massages On-site
- Free On-Site Gym
- Group Life Cover
- Funeral Fund Benefit
- Financial Services Assistance
- Employee Assistance Programme
- Curro School Fees Benefit
- Income Continuation Benefit
- Leadership Training
- Referral Bonus
- Medical Aid Subsidy
- Free Sleep Coaching
- On-site Barista
- Retirement Annuity Subsidy
- Team builds
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.