Senior Multimedia Designer
This role focuses on creating impactful digital and print designs that align with business objectives and customer needs. The successful candidate will be responsible for conceptualising visual approaches, ensuring brand compliance, and delivering high-quality creative work across various platforms.
Beyond design execution, the role involves providing technical guidance and mentorship to junior and mid-level designers. The Senior Multimedia Designer will collaborate closely with copywriters and management to bring campaigns to life, requiring an agile approach to meet urgent business demands and a commitment to maintaining high standards of creative excellence.
- Graphic Design – Digital and Print across platforms
- Create and establish designs, visual approaches, look and feels and create impactful designs keeping business and customer in mind.
- Roll out and conceptualise as needed across digital and print within deadline.
- Be agile to adapt to urgent business needs and reshuffle work as needed.
- Print knowledge required, including setting up and prepping for print across substrates
- Adhere to studio process
- Develop fresh and original proactive work and come up with ideas beyond the brief when needed.
- Deliver work that is, accurate, media specific, in line and compliant with the CI, brand tone of voice, accurate to brief and CI and of great quality that is highly crafted.
- Interpret and execute creative briefs from concept to design to roll-out
- Conceptualisation and Ideation
- Conceptualise and ideate on concept through the line.
- Develop fresh and original proactive work and ideate beyond the brief
- Understand context and media/ platform when conceptualising/ rolling out.
- Assist management with campaign execution by bringing it to life through excellent design, art direction and visual layout skills.
- Generate innovative ideas
- Collaboration and Communication
- Provide technical guidance, coach and inspire Junior and Mid-level Designer/s.
- Positive collaboration with team and management, creating a positive team environment
- Build an understanding of our products, and our customer per region
- A role model to other designers through positive attitude, responsibility, honesty, respect and openness.
- Be agile to adapt to urgent business needs and reshuffle work as needed
- Clear, effective and honest communication across the business
- Work closely with Copywriters to develop campaigns locally and across Africa.
- Share knowledge, best practices and cutting-edge work with the team.
- Support departmental goals and new approaches.
- Attend daily stand up meetings and actively listen to understand team requirements.
- This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
- 3 year Diploma or Degree in Graphic Design or Design Communication (required)
- 5-6+ years experience in design, 2 minimum years in a senior role (required)
- Advanced practical knowledge and application in Photoshop, Illustrator, InDesign and Microsoft PowerPoint and Microsoft office (required)
- Essential to be able to guide others without designing for them (required)
- Excellent time management and project management skills for self (required)
- Apply trends and best practice in practical and effective ways to the brand and business (required)
- Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively. (required)
- Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals. (required)
- Expertise in managing projects simultaneously, with a track record of delivering on time. (required)
- Exceptional attention to detail, ensuring high standards of quality in all outputs. (required)
- Understanding of the creative process and ability to have an agile approach to work. (required)
- Ensure due diligence and best practice in file setup, management, and sharing. (required)
- Knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have)
- Previous experience in the online gaming or casino industry (nice-to-have)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards. (nice-to-have)
- Proficiency in the full Microsoft Suite (Word, PowerPoint, Excel, Outlook (nice-to-have)
- After effects and Dreamweaver advantageous (nice-to-have)
- Knowledge of UI with best practice experience (nice-to-have)
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.