Senior Sponsorship Account Lead – Sport
Betway Africa is looking for a Senior Sponsorship Account Lead to manage relationships with key rights holders, including the Betway SA20 team, the SA Rugby team, and 4Racing. The role involves developing sponsorship strategies and activation plans based on market research and data insights.
The successful candidate will be responsible for managing budgets, reporting on financial performance, and ensuring that all sponsorship activities align with the broader company strategy. This position requires a proactive approach to contract negotiations and a commitment to maintaining high standards of operational excellence.
- Manage the relationship with the various rights holders.
- Betway SA20 team SA Rugby team 4Racing
- Develop sponsorship strategies and activation plans with insights from market research and data
- Compile activation plans per property per annum that aligns to our strategy
- Manage and maintain budgets for each respective property
- Develop sponsorship activation budgets for approval
- Manage budget reporting quarterly
- Prepare monthly sponsorship status proposals
- Compile and present monthly plans for each property that align to strategy
- Conduct negotiation of extension and renewals of sponsorship agreements
- Work closely with legal counsel to ensure contracts are up to date and negotiated accordingly.
- Research and update competitor database to conduct comparative analysis of marketing activities, product, new features etc.
- Marketing activities in our sector
- Product features
- New features
- New sponsorships
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Exceptional attention to detail and a commitment to high‑quality work (required).
- Adaptability – you stay sharp, productive and positive in fast‑moving environments (required).
- Accountability – You take ownership and accountability of all your work (required).
- Flexibility – ready to work long hours and over weekends whilst sports events are taking place (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the sports industry, with a strong understanding of rights holder and agency relationships (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Experience in developing and executing sponsorship activation strategies (nice-to-have).
- In depth knowledge of various sporting codes (nice-to-have).
Betway Africa is the African arm of Betway, the sports-betting and online-casino brand owned by Super Group (SGHC), a holding company listed on the New York Stock Exchange. Operating since 2006, it delivers sports betting and casino products - including the Jackpot City, Lucky Nugget and Ruby Fortune brands - across markets such as South Africa, Ghana, Nigeria, Zambia, Tanzania, Malawi and Mozambique. The division employs more than 1,000 people, with offices in Johannesburg and Cape Town. It covers functions spanning marketing, technology, finance and customer care for Betway's African operations.