ASO Specialist
The ASO Specialist will drive mobile marketing efforts across 15+ brands, promoting iOS and Android apps with a global presence. Working alongside another ASO team member, this role is responsible for delivering impactful results through user acquisition strategies, conversion rate optimisations, and continuous support for app release and updates.
Super Group International is looking for a candidate to take ownership of app optimisation across all markets, primarily on the App Store and Play Store. The role involves developing and executing ASO strategies to enhance app visibility, increase downloads, and improve conversion rates while collaborating with cross-functional teams to align efforts with release cycles.
- Own and optimise apps across all markets, primarily on the App Store and Play Store.
- Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
- Optimise metadata including titles, descriptions, keywords, and visual assets to boost visibility, rankings, and user acquisition.
- Run A/B tests on store assets and analyse results to inform ongoing optimisation.
- Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
- Conduct in-depth competitor analysis to uncover trends and growth opportunities.
- Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
- Support the launch of new apps, features, and updates with tailored ASO strategies.
- Partner with product and marketing teams to drive promotions, including In-App Events.
- Manage multiple projects and timelines while coordinating with relevant stakeholders.
- Maintain strong and effective cross-team collaborations and relationships.
- Briefing, management, and research of projects in relevant systems.
- Maintain app store accounts and manage user access across all platforms.
- Conceptualise and implement ideas throughout the business.
- Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
- Manage communications with suppliers, agencies, and strategic partners.
- Minimum 1 years working experience managing ASO on the App Store and Google Play, or relevant marketing experience (required).
- Experience managing apps on the App Store and Play Store (required).
- Experience developing and executing successful ASO strategies that drive measurable results (required).
- Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights (required).
- Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console (required).
- Proficient in reporting and data visualisation using tools like Power BI, Tableau, or Excel (required).
- Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams (required).
- Exceptional attention to detail, with strong organisational and prioritisation skills (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- A passion for and knowledge of casino games (nice-to-have).
- Experience in iGaming, regulated industries, or working with fast-paced digital products (nice-to-have).
- Exposure to App Marketing platforms like AppsFlyer, Sensor Tower, App Annie etc (nice-to-have).
- Learning and development programmes
- Performance tool for feedback and career development
- Employee Assistance Programme
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.