Head of Influencer & Streamer Partnerships
The company is looking for a commercial, strategic leader to own and scale its Streamer & Influencer Ecosystem across multiple OpCos. This is a senior role for someone who can combine creator-first thinking with hard commercial discipline, building a best-in-class influencer programme that delivers profitable, compliant growth.
The successful candidate will take full ownership of this vertical across all OpCos, introducing commercial rigor, KPI frameworks, and scalable operating models, while ensuring compliance in regulated markets. Their leadership will directly impact customer acquisition efficiency, brand visibility, and long-term value.
- Define and own the end-to-end influencer and streamer strategy across all OpCos.
- Set clear commercial objectives, KPIs, and success metrics for every creator partnership.
- Own the P&L for the streamer/influencer channel, including budgets, FTD targets, CPA, LTV, and ROI.
- Review, structure, and approve all influencer contracts, commission models, and payment frameworks.
- Evaluate performance across Twitch, Kick, YouTube, TikTok, and emerging platforms.
- Analyse ROI, lifetime value, and audience quality of influencers, streamers, and creators.
- Optimise commission structures and contract terms based on performance insights.
- Build reporting dashboards and provide clear performance commentary to senior leadership.
- Line-manage Hugo (Concepts & Creator Relationships) and build out a scalable team.
- Establish clear roles, processes, and performance standards within the team.
- Embed best-practice commercial, compliance, and operational processes.
- Act as the senior point of accountability for all creator-related activity.
- Benchmark Betway’s influencer strategy against competitors.
- Monitor market trends, platform changes, and new creator models.
- Identify opportunities for innovation and first-mover advantage.
- Establish and enforce content, brand, and regulatory guardrails across all regulated markets.
- Ensure influencer activity meets jurisdictional requirements.
- Own escalation and resolution of any compliance or reputational risks.
- Act as the subject-matter expert for influencers and streamers across the business.
- Deliver clear, structured reporting to Marketing leadership and Exec stakeholders.
- Influence cross-functional teams to support creator activation, campaigns, and launches.
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required)
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
- Exceptional attention to detail and a commitment to high-quality work (required)
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required)
- Strong commercial judgement and confidence in senior-level decision-making (required)
- Clear, credible communication with internal and external stakeholders (required)
- A structured, analytical approach balanced with creativity and innovation (required)
- Leadership presence and the ability to build, mentor, and scale teams (required)
- Comfort operating in fast-moving, regulated environments (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have)
- Experience in developing and executing customer retention strategies (nice-to-have)
- An existing network within the iGaming influencer or streaming community (nice-to-have)
- Experience with Kick-era or Stake-style streamer partnerships (nice-to-have)
- Background in affiliate or performance marketing (nice-to-have)
- Exposure to scaling creator programmes globally (nice-to-have)
- Supergrowth learning and development programmes
- Performance tool for meaningful feedback and career development
- Real career progression in a global, high-growth organisation
- Exposure to senior leadership and cross-OpCo strategic impact
- Competitive salary and performance bonus
- Strong support through learning, development, and performance frameworks
- A role with genuine ownership, visibility, and influence
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.