Mobile Specialist
Red Interactive is looking for a Mobile Specialist to support the delivery of state-of-the-art acquisition campaigns across Apple Search Ads and mobile ad networks. The role involves working across a number of leading brands within the Digital Marketing department to identify customer acquisition opportunities in the digital advertising space.
The Mobile Specialist will manage mobile app advertising campaigns across multiple products, including casino, sportsbook, and poker, with a primary focus on new player acquisition. The role requires close collaboration with the Mobile Marketing Manager to define and execute strategies, optimise campaign performance based on key KPIs, and provide regular reporting to stakeholders.
- Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players’ Acquisition.
- Set up, manage, optimize, and report on Mobile App Advertising campaigns, including advertising campaigns on approved third-party apps, Apple Search Ads and Mobile AdNetworks.
- Collaborate closely with the Mobile Marketing Manager to define and execute strategies across all brands and markets.
- Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.
- Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.
- Conduct post-campaign performance analysis and evaluation.
- Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
- Stay updated on industry trends and technological advancements.
- Minimum 2 years of Mobile App Advertising experience, ideally in a performance-driven environment focusing on CPA and ROI (required)
- Related degree in Finance/ Data Analytics or Marketing (required)
- Advanced Excel skills (required)
- Experienced using an MMP (i.e. Appsflyer) (required)
- Experienced working with app campaigns across all digital channels (required)
- Experienced using AI tools, e.g. Chat GPT (required)
- Worked towards acquisition KPIs, such as CPA and ROAS (required)
- Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics (required)
- Strong English communication skills, both written and spoken (required)
- Excellent communication and collaboration abilities (required)
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have)
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have)
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have)
- Understanding of online marketing technical aspects (e.g., tracking, analytics tools) (nice-to-have)
- Experience in the Gaming/iGaming industry (nice-to-have)
- Degree in marketing or related online qualification (nice-to-have)
- Comprehensive learning and development programmes
- Performance Tool for regular, constructive feedback
- Employee Assistance programme
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.