Paid Social Specialist
The Paid Social Specialist will support the execution, testing, and reporting of paid social campaigns across multiple platforms. This role is ideal for someone early in their media buying career who has exposure to iGaming, Nutra, Dating, or Gaming verticals and is eager to develop performance marketing expertise.
The specialist will play a key part in supporting campaign setup and execution, monitoring performance, and compiling reports. They will also perform basic optimisations and ensure accurate tracking and tagging are in place. Collaboration with creative, tracking, and analytics teams is essential for campaign success. Staying up to date with platform updates and paid social best practices is also a core part of the role.
- Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels.
- Support ad creative testing, audience testing, and budget pacing following predefined strategies.
- Monitor campaign performance and flag trends, issues, or opportunities.
- Compile and maintain campaign reports, dashboards, and performance summaries.
- Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance.
- Ensure accurate tracking and tagging are in place (pixels, events, UTMs).
- Collaborate with creative, tracking, and analytics teams to support campaign success.
- Stay up to date with platform updates, ad formats, and paid social best practices.
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Exceptional attention to detail and a commitment to high-quality work (required).
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required).
- Experience in paid social media buying or digital performance marketing (required).
- Exposure to performance-driven verticals such as iGaming, Nutra, Dating, or Gaming (required).
- Familiarity with Meta Ads Manager and TikTok Ads Manager (required).
- Good understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR) (required).
- Strong analytical mindset with attention to detail (required).
- Comfortable working with data, spreadsheets, and reporting tools (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Experience in developing and executing customer retention strategies (nice-to-have).
- Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM) (nice-to-have).
- Exposure to international campaigns and multiple geographies (nice-to-have).
- Interest in growth marketing and paid user acquisition (nice-to-have).
- Supergrowth learning and development programmes
- Performance feedback tools
- Employee Assistance Programme
- Life Insurance
- Private Healthcare
- Food Allowance
- Leadership Training
- Keren Hishtalmut (Education/Study Fund)
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.