PPC Specialist
Super Group is looking for a PPC Specialist to manage and optimise performance-driven campaigns across major PPC platforms. This role requires strong technical expertise, a data-driven mindset, and a deep understanding of compliance, tracking, and ROI optimisation in regulated environments.
The PPC Specialist will play a key part in managing and optimising performance-driven campaigns. Your drive and ideas will help Super Group move faster, improve smarter, and stay ahead of the game.
The successful candidate will take ownership of work that gives Super Group its competitive edge. This includes planning, executing, and optimising PPC campaigns across various platforms. The role involves analysing performance data to identify optimisation opportunities and growth levers, producing regular performance reports, and collaborating with creative, analytics, and compliance teams to support campaign success. Staying current with platform updates, industry trends, and changes affecting iGaming advertising is also crucial.
- Plan, execute, and optimise PPC campaigns across: Google Ads (Search, Display, UAC), YouTube Ads, Apple Search Ads (ASA), and other relevant PPC channels as required.
- Drive ROI-focused performance, including budget management, bid strategies, and scaling decisions.
- Implement and maintain accurate conversion tracking, attribution, and measurement frameworks.
- Ensure campaigns meet platform policies and iGaming regulatory compliance requirements across regions.
- Conduct keyword research, audience segmentation, and ad copy testing.
- Analyse performance data to identify optimisation opportunities and growth levers.
- Produce regular performance reports and actionable insights for stakeholders.
- Collaborate with creative, analytics, and compliance teams to support campaign success.
- Stay current with platform updates, industry trends, and changes affecting iGaming advertising.
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Exceptional attention to detail and a commitment to high-quality work (required).
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required).
- Proven experience as a PPC Specialist or Performance Marketer (required).
- iGaming industry experience is essential (required).
- Strong hands-on experience with Google Ads, including Search, UAC, and YouTube (required).
- Experience managing Apple Search Ads (ASA) (required).
- Solid understanding of tracking, attribution models, and campaign analytics (required).
- Strong analytical skills with the ability to interpret performance data and optimise for ROI (required).
- Familiarity with platform policies, compliance requirements, and restricted advertising verticals (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Experience in developing and executing customer retention strategies (nice-to-have).
- Experience scaling high-volume or multi-market iGaming campaigns (nice-to-have).
- Familiarity with tools such as Google Tag Manager, GA4, or MMPs (AppsFlyer, Adjust, etc.) (nice-to-have).
- Exposure to international markets and localisation strategies (nice-to-have).
- Experience working in fast-paced, performance-led environments (nice-to-have).
- Supergrowth learning and development programmes
- Performance feedback tools
- Employee Assistance Programme
- Life Insurance
- Private Healthcare
- Leadership Training
- Keren Hishtalmut (Education/Study Fund)
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.