Retention Martech Product Owner
This role focuses on managing business requirements and strategy by partnering with CRMX and HVC teams to drive customer retention, lifecycle marketing, and engagement. The position involves acting as a subject matter expert on retention-based martech tools, translating business use cases into scalable solutions, and ensuring alignment with data architecture and constraints.
The role requires a strong focus on data ownership and coordination with data engineering teams to ensure requirements are clearly communicated and delivered to high standards. The Product Owner will own the end-to-end delivery of retention-focused initiatives, prioritising the backlog based on business impact and feasibility while validating that all solutions are fit for purpose and measurable against key performance indicators.
- Partner with CRMX and HVC teams to gather, understand, and challenge business requirements related to customer retention, lifecycle marketing, and engagement.
- Manage the relationship with the incumbent external vendor.
- Ensure requirements are clear, measurable, and aligned to business outcomes such as retention rates, player values, and active player days.
- Proactively identify gaps, risks, or inefficiencies in proposed use cases and recommend improvements.
- Act as the subject matter expert on retention-based martech tools and advise stakeholders on what is realistically achievable.
- Translate business use cases into scalable martech solutions, ensuring alignment with architecture and data constraints.
- Translate business requirements into clear, well-documented data requirements such as schemas, event tracking, segmentation logic, and attributes.
- Own the documentation of data requirements and ensure clarity for technical teams.
- Act as the primary point of contact for external data engineering teams for retention-based requirements.
- Communicate requirements, priorities, and expected deliverables to data engineers and hold them accountable to timelines, scope, and quality standards.
- Own the end-to-end delivery of retention-focused initiatives from proposal through to implementation.
- Validate delivered data and solutions to ensure they meet business needs and provide measurable reporting.
- Prioritise the backlog based on business impact, feasibility, and dependencies.
- Effective communication skills, speaking with both technical and non-technical stakeholders (required).
- Strong understanding of customer lifecycle, retention strategies, and CRM/loyalty programs (required).
- Hands-on experience using retention-focused martech platforms with a strong understanding of data flows, event tracking, segmentation, and personalisation (required).
- An ability to interpret technical constraints and translate them into business-friendly explanations (required).
- Strong ownership mindset with the ability to drive delivery and hold teams accountable (required).
- Skills in backlog management, prioritisation, and agile delivery practices (required).
- Confidence in challenging assumptions and influencing decision-making (required).
- Commercially driven and outcome-oriented (required).
- Detail-oriented with strong analytical thinking (required).
- Proactive, assertive, and comfortable holding teams accountable (required).
- Curious about data, technology, and customer behaviour (required).
- Can work with minimal supervision and management (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations or experience in high-growth, digital, or subscription-based businesses (nice-to-have).
- Familiarity with analytics platforms and experimentation (A/B testing, cohort analysis) (nice-to-have).
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.