Senior Social Media Designer
The Senior Social Media Designer will develop visually compelling content for social media platforms. The ideal candidate will combine strong design skills with an understanding of social media trends to create engaging graphics, animations, and multimedia content that enhances brand identity and drives audience engagement.
Your drive and ideas will help the company move faster, improve smarter, and stay ahead of the game.
The role involves taking ownership of work that gives the company its competitive edge, including leading the design and production of high-quality, short-form motion content. This includes conceptualising and executing scroll-stopping motion-first creative aligned to campaign and always-on strategies. The position requires combining traditional design tools with AI-driven tools to scale creative output and translating brand, campaign, and cultural insights into engaging, platform-native visual storytelling.
The Senior Social Media Designer will own the end-to-end motion design process, from concept to final export, including animation, editing, sound, and pacing. Collaboration with social strategists, community teams, copywriters, and performance marketers is key to delivering brand-led creative. Optimisation of creative for platform algorithms, audience behaviours, and performance KPIs is also a core responsibility.
Further duties include building and maintaining modular templates, toolkits, and motion systems to increase speed and consistency at scale, and leveraging AI-assisted workflows to rapidly prototype, iterate, and personalise content. Staying ahead of emerging social trends, formats, and creator styles, and adapting and localising global/campaign assets into dynamic, social-first motion content are also expected. Partnering with influencers and creators to ensure visual alignment and quality of co-created content, driving creative testing, and ensuring all content meets brand guidelines, accessibility standards, and platform best practices are also part of the role.
The Senior Social Media Designer will contribute to the evolution of the brand’s motion identity and social design language, manage high-volume production workflows, and mentor junior designers. Presenting concepts and creative rationale confidently to stakeholders is also required.
- Lead the design and production of high-quality, short-form motion content (Reels, TikTok, Shorts, Stories, paid social video).
- Conceptualise and execute scroll-stopping motion-first creative aligned to campaign and always-on strategies.
- Combine traditional design tools (Adobe CC, After Effects, Premiere Pro) with AI-driven tools (e.g., generative design, text-to-video, automated editing tools) to scale creative output.
- Translate brand, campaign, and cultural insights into engaging, platform-native visual storytelling.
- Own the end-to-end motion design process, from concept to final export, including animation, editing, sound, and pacing.
- Collaborate closely with social strategists, community teams, copywriters, and performance marketers to deliver brand-led creative.
- Optimise creative for platform algorithms, audience behaviours, and performance KPIs (engagement, completion rate, conversions).
- Build and maintain modular templates, toolkits, and motion systems to increase speed and consistency at scale.
- Leverage AI-assisted workflows to rapidly prototype, iterate, and personalise content.
- Stay ahead of emerging social trends, formats, and creator styles, translating them into brand-relevant executions.
- Adapt and localise global/campaign assets into dynamic, social-first motion content.
- Partner with influencers and creators to ensure visual alignment and quality of co-created content.
- Drive creative testing (A/B and multivariate) and iterate based on performance insights.
- Ensure all content meets brand guidelines, accessibility standards, and platform best practices (e.g., captions, framing, safe zones).
- Contribute to the evolution of the brand’s motion identity and social design language.
- Manage high-volume production workflows, balancing speed with creative excellence.
- Mentor junior designers and provide creative direction and feedback within the team.
- Present concepts and creative rationale confidently to stakeholders.
- Advanced proficiency in After Effects, Premiere Pro, Photoshop, Illustrator (required).
- Strong short-form video editing and motion design capability (required).
- Hands-on experience with AI creative tools (e.g., generative visuals, text-to-video, AI editing) (required).
- Proficiency in social-first content tools (e.g., CapCut or similar) (required).
- Solid understanding of platform specs and formats (Reels, Shorts, etc.) (required).
- At least 5 years’ similar experience in a social media designer function (required).
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (nice-to-have).
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals (nice-to-have).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (nice-to-have).
- Exceptional attention to detail and a commitment to high‑quality work (nice-to-have).
- Adaptability, you stay sharp, productive and positive in fast‑moving environments (nice-to-have).
- Knowledge of social media trends (nice-to-have).
- Supergrowth learning and development programmes.
- Performance tool for feedback and career development.
- Employee Assistance Programme.
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.