Sponsorship Manager
Betway is looking for a Sponsorship Manager to implement the global football sponsorship strategy and create integrated campaigns that appeal to existing and prospective customers. The role involves managing a team of Sponsorship Account Leads and maximising every opportunity to promote the brand with multiple activation campaigns, driving innovation and business growth.
The successful candidate will be responsible for outlining and leading the activation strategy and performance of their portfolio, ensuring that all partnerships deliver against overall business objectives. This position requires strategic ability, commercial thinking, and strong experience in marketing disciplines. The role also involves managing relationships with agencies, suppliers, and internal stakeholders, as well as maintaining a strong understanding of the global sponsorship landscape and sports betting markets.
- Outline and lead the activation strategy and performance of your portfolio and implement the global sponsorship strategy.
- Regularly monitor, review and report on the performance of the partnerships and ensure that it is delivering against the overall business objectives.
- Assist in the negotiation and contractual processes of partnership and sponsorship deals.
- Make recommendations on new commercial opportunities as well as exit plans, where appropriate.
- Ensure sponsorship and marketing activities are compliant and follow external and internal legal and marketing regulations.
- Manage Account Leads to complete the day-to-day operational requirements; from campaign management to execution and reporting- ensuring all rights are delivered, activated and tracked.
- Proactively develop the skill sets of the team members to take full ownership of their portfolio.
- Work with wider Brand, Digital & Country teams to identify new ways to integrate and maximise our partnerships rights.
- Present sponsorship activations and campaign reports internally at a mid and senior level.
- Manage the day-to-day relationships with agencies and suppliers across your portfolio, to ensure campaigns are executed and delivered against KPIs.
- Develop long-term strategic relationships with sponsors and partners, as well as internal stakeholders.
- Maintain strong understanding of the ever-changing landscape across your portfolio, with an in-depth understanding of competitor activity across the global sponsorship landscape.
- Ensure the activation strategy is delivered within budget and continuously look for efficiencies.
- Manage day-to-day budget operations across your team and portfolio, including SOWs, POs and Invoices.
- Maintain and apply knowledge of sports betting markets, including betting products, and emerging industry trends, to support informed decision-making, ensure regulatory compliance, and drive commercial performance through our partnerships.
- Demonstrate strategic ability and commercial thinking (required).
- Analytic competency to review all existing and new sponsorships (required).
- Previous relevant experience within brand marketing and sponsorship leveraging, preferably within the betting and/or football industries (required).
- Strong experience and competency in all marketing disciplines (ATL, BTL, Digital, Experiential, Media, Social) (required).
- Excellent communication, negotiation and influencing skills (required).
- Proven experience of working with multiple stakeholders internally and externally (required).
- Strong experience in delivering & devising multi-platform branding & engagement activation strategies (required).
- Devising & pitching activation strategies for consumer campaigns and events (required).
- Demonstrable ability to overcome obstacles and be proactive in finding creative solutions (required).
- Excellent organisational skills and attention to detail (required).
- Previous Leadership experience (required).
- Knowledge of sports betting markets, including odds, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Supergrowth learning and development programmes
- Performance feedback tools
- Employee Assistance Programme
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work scheme
- Retail discounts
Betway Group is an online gambling operator founded in 2006 and part of Super Group, which is listed on the New York Stock Exchange under the ticker SGHC. It provides entertainment across sports betting, casino and esports betting, built on proprietary and latest-generation technologies. The company offers interactive gaming experiences spanning pre-game and live sports betting, esports and casino in a regulated, responsible environment. Betway is headquartered in Gzira, Malta, and operates across multiple international markets.