Brand Marketing Manager
BGaming is looking for a Brand Manager to lead the execution of a bold global brand strategy. The role involves managing a high-performing team and working closely with the Chief Marketing Officer to bring creative campaigns to life while strengthening the company's presence across international markets.
The successful candidate will be responsible for driving brand initiatives through cross-functional collaboration and strategic planning. This position requires a professional capable of overseeing large-scale campaigns, managing brand presence at major events, and ensuring all communications align with the established brand voice and strategic goals.
- Lead a cross-functional squad (SMM, PR, Events) and collaborate closely with CMO, Product Marketing, B2C Marketing, and B2B Marketing streams, as well as product and business units to drive effective brand initiatives.
- Drive quarterly planning, OKRs, and sprints for the Brand stream.
- Own and optimise budget and performance reporting.
- Guide onboarding and development of new team members.
- Review brand team activities and ensure alignment with the overall brand strategy.
- Run large-scale campaigns across key markets (global + regional).
- Manage brand presence at top-tier expos and flagship events.
- Launch high-profile partnerships with influencers and brands.
- Coordinate production of content (video, case studies, social assets, UGC).
- Ensure all outputs reflect the brand’s tone, look, and strategic goals.
- Prepare reports and analyse completed campaigns and projects, delivering insights and recommendations for future initiatives.
- Craft and evolve BGaming’s brand voice and key messaging.
- Collaborate with the PR manager to develop and implement PR strategies, ensuring they align with the brand vision and strategic goals.
- Drive brand communications by actively applying bold storytelling, integrating thought leadership, product expertise, and creative formats across all channels.
- Set strategic goals and business objectives for exhibitions and offline events, aligning them with overall brand priorities.
- Define key messages, positioning, and creative requirements for booths and event communications.
- Collaborate with Event and PR teams to align event goals, messaging, and success metrics.
- Lead annual event planning, oversee budgets and reporting for event initiatives.
- 4+ years of experience in Brand Management, Creative Strategy, or Communications (required).
- Proven experience leading or mentoring teams, with a desire to grow in leadership (required).
- Strong project ownership skills with an eye for creative and strategic detail (required).
- Track record of successfully launching 360° campaigns in English-speaking markets, with measurable results (required).
- Experience managing creative projects end-to-end - from briefing designers, copywriters, and video teams to reviewing and refining final outputs (required).
- Comfort with data-driven planning (KPIs, OKRs, post-campaign analysis) (required).
- Language proficiency: Russian and English – Advanced (required).
- Experience managing brand presence at major international expos (e.g., ICE, SiGMA, SBC) (nice-to-have).
- Experience launching brands or leading rebranding projects (nice-to-have).
- Background in influencer marketing or celebrity collaborations (nice-to-have).
- Strong creative direction skills (briefing designers, agencies, creative studios) (nice-to-have).
- Previous experience in iGaming, online entertainment, or fast-paced tech industries (nice-to-have).
- Work where it suits you: from home, the office, or a mix of both.
- 100% paid vacation and sick days, plus extra days off.
- Medical insurance and mental health support.
- BCoins for internal rewards and fun perks.
- Budget for professional development, certifications, and language courses (English and Polish).
- Hackathons, team events, and legendary parties.
- Kids’ camp for BGamers’ families.
- Referral program with real rewards.
BGaming is a business-to-business iGaming content provider and online slots studio, known for its provably-fair games and early adoption of cryptocurrency gameplay. Established in 2018, evolving from SoftSwiss's game-development arm, it is headquartered in Malta with development offices in Poland and Georgia, and runs a remote-friendly workforce. It supplies slots and casino games to operators across regulated and crypto-facing markets.