Product Marketing Manager
BGaming is looking for a Product Marketing Manager to elevate its global footprint and promote games worldwide. This role requires solid experience in the iGaming sector, a deep understanding of promotional mechanics, and a proven track record of successful campaigns.
The Product Marketing Manager will spearhead go-to-market strategies for international product launches, collaborating closely with cross-functional teams and external partners to ensure games resonate with operators, streamers, and players. The role involves testing new acquisition channels, seeking out new partnerships, and executing marketing initiatives that drive measurable business impact.
- Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels.
- Design and execute impactful Go-to-Market strategies for new game releases, while sustaining momentum for existing successful titles.
- Develop compelling marketing collateral that highlights the USPs of games for casino operators, affiliates, and key industry stakeholders.
- Leverage data to optimize game promotion funnels, track, analyze, and improve key metrics (CPA, LTV, ROMI, Retention) and rigorously evaluate the impact of marketing campaigns on GGR.
- Partner with Sales, Business Development, PR, and Product teams to translate market insights into tangible product enhancements and high-performing promo campaigns.
- Cultivate and manage relationships with influencers, affiliates, agencies, and other external partners to maximize game awareness and player engagement.
- 2+ years of experience in product marketing, brand management, or growth marketing, specifically within the iGaming industry (required).
- A proven track record of successfully launching and promoting products, backed by measurable business results (required).
- A deep understanding of GTM strategies, monetization models, promotional mechanics, and player retention techniques (required).
- Hands-on experience managing multi-channel campaigns, including performance, influencer, and affiliate marketing (required).
- A genuine passion for gaming, strong commercial awareness, and a deep understanding of global iGaming trends (required).
- Russian and English language proficiency at an advanced level (required).
- Proficiency in Google Analytics, SEMrush, Microsoft Power BI, and other analytics platforms (nice-to-have).
- Work from home, the office, or a mix of both.
- 100% paid vacation and sick days, plus extra days off.
- Medical insurance and mental health support.
- BCoins for internal rewards and fun perks.
- Budget for professional development, certifications, and language courses (English and Polish).
- Hackathons, team events, and legendary parties.
- Kids’ camp for BGamers’ families.
- Referral program with real rewards.
BGaming is a business-to-business iGaming content provider and online slots studio, known for its provably-fair games and early adoption of cryptocurrency gameplay. Established in 2018, evolving from SoftSwiss's game-development arm, it is headquartered in Malta with development offices in Poland and Georgia, and runs a remote-friendly workforce. It supplies slots and casino games to operators across regulated and crypto-facing markets.